Beats, Brews and Bouncy Castles: Defining your library's culture

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Anythink Communications Director Stacie Ledden and Human Resources Director Susan Dobbs spoke about the intersection of branding and culture - and how the two influence each other.

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BEATS, BREWS AND BOUNCY

CASTLES

Defining your library’s culture

“When you think about a brand, you don’t mentally pull up a list of bullet points; you either think ‘I love this company’ or ‘I don’t.’ Ultimately, a brand is a shortcut to a set of emotions… The Zappos brand emanates from every employee. We make an emotional connection person to person, one interaction at a time.”

– Tony Hsieh

YOUR STAFF IS YOUR BRAND

KNOW YOUR WHY

DEFINING CULTURE

CULTURE IS THE PERSONALITY

OF A COMPANY

OUR SHARED VALUES

Compassion for our customers and each other

Passion for our product

Eagerness to learn

Optimistic attitude – we believe anything is possible

“As you help and inspire others, you

will also be inspired. This job will have you loving Monday mornings

again.”

“Everyone has their own personal fashion style, and

looking great tells our customers that we care about our work,

and we project that through our appearance and attitude.”

HOW CAN YOU SUPPORT YOUR

ORGANIZATION’S CULTURE?

YELLOW GECKOS

Zombie bowling picture

LET’S PLAY

WHAT WORDS DESCRIBE YOUR DREAM LIBRARY?

IF MY DREAM LIBRARY WERE A

BREW…