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Módulo leccionado na UC de Conteúdos AV para Novos Media do Mestrado em Comunicação Multimédia - Universidade de Aveiro
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[1] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
uma síntese da TV Interativa LAB MM V (t)– 13/14
AV IN SHARED SCREENS “CUT THE CORD” BUT NOT THE TV SET MCMM | CAVNM | 13-14
http://blogs.independent.co.uk/2011/04/08/the-future-of-television/
Picture:Getty Images
Tagged in: Actual Customer Behaviour, television, video on demand
[2] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
THE RELEVANCE OF TV
2
3
4
5
1
THE ACTUAL TV ECOSYSTEM
BRIEF HISTORY OF iTV
SOURCES FOR TV SCREENS
RESOURCES & DEMOS
SHARED SCREENS | agenda
[3] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
1
SHARED SCREENS | 1
THE RELEVANCE OF TV
[4] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
ONLINE VIDEO CONTENT where we see it?
[5] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
ONLINE VIDEO CONTENT where we see it?
Accenture-Video-Over-Internet-Consumer-Survey-2013
ONLINE VIDEO CONTENT BY DEVICES
[6] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
ONLINE VIDEO CONTENT where we see it?
PEW Online Video 2013 http://www.youtube.com/watch?v=mGgBY3yBpYY#t=28
[7] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
if we already see a lot of content on personal screens ... where's the relevance of the shared screens (TV)?
THE RELEVANCE OF TV
[8] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
THE RELEVANCE OF TV
is here… lean
forward
lean back
[9] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
and here…
THE RELEVANCE OF TV
[10] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
and here…
THE RELEVANCE OF TV
[11] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
THE RELEVANCE OF TV
[12] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
and here…
THE RELEVANCE OF TV
The water-cooler talk
. the social side of TV!!!
[13] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Shared screens | Social TV TV it’s a social media
almost everyone sees…
and talk about what they see
Social TV . basis
[14] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Shared screens | Social TV
TV brings people together
is also a "meeting point”
Social TV . basis
[15] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Shared screens | Social TV a lot of techno-social…
changes!
Social TV . what’s new?
[16] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Shared screens | Social TV
hundreds of TV channels daily routines web competition …
Social TV . what’s new?
[17] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Shared screens | Social TV Social iTV apps
Secondary screen apps…
è ONE CAN TALK ABOUT WHAT WE SEE IN THE MOMENT
Social TV . what’s new?
[18] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Twitter on TV examples…
http://voidobjects.com/2012/01/22/twitter-on-tv-examples/
[19] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/
[20] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2
SHARED SCREENS | 2
THE ACTUAL TV ECOSYSTEM
[21] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[22] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[23] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
http://socialitv.web.ua.pt/index.php/2013/06/infographic-the-behaviours-of-viewers-in-front-of-tv/
[24] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[25] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[26] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[27] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[28] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[29] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[30] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[31] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[32] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
[33] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
[34] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
[35] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
How TV and Online Video Consumption Stack Up?
Nielsen Report
[36] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
How TV and Online Video Consumption Stack Up?
Nielsen Report
[37] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Televisão | a pertinência
cord cutters 25% are “zero-TV” households
[38] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
[39] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-March-2013-Cross-Platform-Report
“Zero-TV” households
[40] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-March-2013-Cross-Platform-Report
“Zero-TV” households
[41] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-September-2013-Cross-Platform-Report
[42] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
Nielsen-September-2013-Cross-Platform-Report
[43] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
WHERE ARE THE CONSUMERS and what they are doing?
BAREME/MARKTEST
§ 1,2 milhões de pessoas em Portugal tem o hábito de ver televisão online
§ = 23% dos utilizadores de Internet com mais de 15 anos em Portugal.
§ 15 aos 34 anos > prática TV online
§ prática vai diminuindo com a idade
§ + homens (21%) do que mulheres (9%)
§ ++ frequente nas classes altas (26%) do que nas classes baixas (4%)
[44] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
A BRIEF HISTORY OF iTV 3
SHARED SCREENS | 3
[45] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
iTV | a brief history 1950
RC - Complete automatic program selection in the palm of your hand
[46] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Winky Dink and You CBS 1953 – 1957 (em PT – TV 1956) http://en.wikipedia.org/wiki/Winky_Dink_and_You
first telephone calls to TV studios Today | NBC 1959
1950-1960 iTV | a brief history
[47] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
1970-80
Ceefax BBC 1973 http://teletext.mb21.co.uk/gallery/ceefax/
QUBE platform Warner | Ohio 1977 http://www.qube-tv.com/
iTV | a brief history
[48] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
1980-90
What’s your story BBC 1988
Dow Jones, CompuServe… Online videotext
iTV | a brief history
[49] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
1990-2000
Full Service Network Warner | Orlando 1994 – 97 100 M USD
World Wide Web 1ªs ideas TV+Web
iTV | a brief history
[50] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Digitalização da TV TPS, SKY, Cable&wirel. | 96-99 Several “interactive” services
Enhanced TV Sky Digital, etc
1990-2000 iTV | a brief history
[51] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2000-13
TV Cabo Interactiva PT | 2001 “Too much” “interactive” services
SMARTV Clix | 2005 One of the first IPTV solutions
iTV | a brief history (.pt)
[52] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2000-13
MEO PT | 2007 The boom of portuguese IPTV
Zon Zon TV | 2006
iTV | a brief history (.pt)
[53] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2000-13
Vodafone TV Vodafone | 2007
Zon - Iris Zon Multimédia | 2010 NDS Interface
iTV | a brief history (.pt)
[54] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2000-13
and other TELCOs TV + NET + TEL
Cabovisão Cabovisão with interactive services
iTV | a brief history (.pt)
[55] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
2013
Jan. Fev. Mar. Abr. May Jun.
iTV | a brief history
[56] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Jun. Jul. Aug. Set. Oct. Nov.
2013 iTV | a brief history
[57] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
1970 to 2013 the interactivity evolution
Interactivity zero
iTV | a brief history
pseudo total with return channel without return channel
[58] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
4
SHARED SCREENS | 4
SOURCES FOR TV SCREENS
[59] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
In the last years multiple sources: - broadcast TV
- DVDs
SOURCES FOR | TV SCREENS
- streaming
- youtube
- torrents
- UGCs
- netflix
- Hulu
[60] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
what... devices can be connected to the TV sets?
SOURCES FOR | TV SCREENS
[61] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
MULTIPLATFORM TV
SMART TVs - Google TV (ANDROID)
- Connected TV (Yahoo)
MEDIA CENTERS - BOXEE (MULTI OS)
- XBMC (LINUX)
- Xbox (mediaroom)
- Xbox (hulu)
- Apple TV (ios)
- Wii (Netflix)
STBs (≠ middlewares) - (MEDIAROOM)
- (OPENTV)
- (ANDROID)
several (middleware or OS)
- (MEDIAHIGHWAY)
IPTV / CATV / TDT + NET NET IPTV / CATV / DTT... via:
- (DVB-H)
- (MHP)
- (HBBTV)
- Samsung
SOURCES FOR | TV SCREENS
[62] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Interactive TV Channels
SOURCES FOR TV SCREENS | STBs (IPTV, CATV)
[63] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Interactive TV Apps, Time-shifted TV, VoD
SOURCES FOR TV SCREENS | STBs (IPTV, CATV)
[64] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Our R&D Interactive TV Apps
SOURCES FOR TV SCREENS | STBs (IPTV, CATV)
socialitv.web.ua.pt . Crossed TV Games http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/crossed-tv-games/
. Ineighbour TV http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/ineighbourtv/
. TV Discovery and Enjoy http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/tv-discovery-enjoy/
. Guider http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/flexible-tv-viewing/
[65] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
HBBTV - Hybrid Broadcast Broadband TV
http
://w
ww
.you
tube
.com
/wat
ch?v
=53s
CP
ei3o
7E
:video
SOURCES FOR TV SCREENS | STBs (DTT)
[66] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
GOOGLE TV (Logitech and Sony…)
Better UI; enhanced search; “New” Youtube; Apps Android
http
s://w
ww
.you
tube
.com
/wat
ch?f
eatu
re=p
laye
r_em
bedd
ed&
v=Zb
FFx9
kp1l
I
:video
SOURCES FOR TV SCREENS | SMART TVs
[67] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
CONNECTED TV (widgets Yahoo, Samsung, etc)
http
://co
nnec
tedt
v.ya
hoo.
com
/
:video
SOURCES FOR TV SCREENS | SMART TVs
[68] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
CONNECTED TV (Samsung)
http
://sa
msu
ngcd
n.nf
usio
n.co
m/s
mar
ttv-v
ideo
s/2h
/mee
t_th
e_fa
mily
.mp4
:video
SOURCES FOR TV SCREENS | SMART TVs
[69] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
CURVED OLED TV (LG)
http
://w
ww
.you
tube
.com
/wat
ch?v
=KR
XzG
4rax
eA&
feat
ure=
em-u
ploa
d_ow
ner
:video
SOURCES FOR TV SCREENS | SMART TVs
[70] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
BOXEE (≠ OS + social, watch later, movies, apps, …)
APPS CONTENT ORIENTED: netflix; vudu, funny or die; TED…
SOURCES FOR TV SCREENS | (media centers) ht
tp://
vim
eo.c
om/1
9975
982
:netflix
[71] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Resources & demos 5
SHARED SCREENS | 5
[72] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Social TV
resources
Experts: Social Data Is Key to Measuring Television Success Nov.13 “Seevibes Score” — a composite score that consolidates data on market share, social impressions, loyalty levels, engagement rate, frequency, and level of response — to gauge how a show is performing socially http://sproutsocial.com/insights/2013/11/social-media-tv-metrics/ 5 TV SHOWS WITH TWITTER HASHTAG #WINS Jun.12 TV shows are getting creative in how and why they hashtag, and we’ve compiled a list of the best of the best hashtagging shows for you here (in no specific order). I bet you’ve already noticed some of them! http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/ Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday Jan.13 As Portent’s President Steve Gahler says, “You can’t own the Super Bowl, but you can own the space where everyone talks about the Super Bowl.” http://www.portent.com/blog/internet-marketing/social-bowl-xlvii.htm
[73] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Social TV
resources
Social TV Companies Nov.13 Welcome to Lost Remote’s growing directory of social TV startups and a few more established companies with social TV products, sponsored by GetGlue http://lostremote.com/social-tv-companies Social TV Conference Jan.13 Curated by #SocialTVConf http://www.scoop.it/t/socialtvconf Turn on, tune in, retweet: How TV and the Internet melted into one world Apr.13 …television is very wisely adapting and integrating Internet culture into its broadcast plans http://www.digitaltrends.com/social-media/turn-on-tune-in-retweet-how-tv-and-the-internet-melted-into-one-world/
[74] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Social TV
resources
Mashable Social TV Nov.13 Social TV refers to technologies surrounding television that promote communication and social interaction related to program content http://mashable.com/category/social-tv/ The year in Social TV Dez.12 The shows that drove buzz in social media, the people who tweeted, the brands that engaged us - and why! http://lostremote.com/files/2012/12/2012-Year-In-Social-TV.jpg Talking about TV: Social Media Offers a Shared TV Experience May.13 Viacom released a multi-country study "When Networks Network: TV Gets Social" that explores in great depth the relationship between TV viewing and social media usage--essentially, "second screen" in its truest form http://blog.brightcove.com/en/2013/05/talking-about-tv-social-media-offers-shared-tv-experience
[75] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
Social TV
resources
Intermedia – The Next Phase In Consumer Engagement Sep.11 And while sites like GetGlue and Philo (which was just bought by Local Response) got things kicked off by allowing you to “check-in” to the content you were reading/watching/listening to, I think you’re going to be hearing a lot more about companies like Social Guide and Bluefins Labs in the months to come http://www.rickliebling.com/2011/09/11/intermedia-the-next-phase-in-consumer-engagement/
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