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Dr. Cheryl Ball presented this talk on April 22, 2011, at Mesa Community College as part of a Bedford St.-Martin's symposium on 21st century literacies.
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R&R is the new A:R&R is the new A:
Integrating Multimodality into Integrating Multimodality into Composition CurriculaComposition Curricula
Dr. Cheryl E. BallApril 22, 2011
Multimodal LiteraciesMultimodal Literacieslinguistic (delivery, vocab, logos, etc.)aural (music, sound effects, …)visual (colors, perspective, …)gestural (body, kinesics, feeling/affect,
…)spatial (eco/geosystems, architecture,
…)
any combination = multimodal
(Cope & Kalantzis, 2000, p. 26)
Rhetorical Genre Studies Rhetorical Genre Studies ApproachApproachsituated practiceovert instructioncritical framingtransformed practice
as promoted by the New London Group
Another great RGS resource: Bawarshi & Reiff’s Genre: An Introduction to History, Theory, Research, and Pedagogy (FREE at the WAC Clearinghouse!)
Publishing Scholarly Publishing Scholarly MultimediaMultimedia
http://kairos.technorhetoric.net
My first publication in My first publication in Kairos…Kairos…
A Scholarly Multimedia A Scholarly Multimedia CourseCourse
http://ceball.com/classes/239
Assignment SequenceAssignment Sequencereadings in field & values analysisvenue/publication analysisaudience & genre analysismedia, modes, & technology analysisproject pitch & proposalcollaborative scholarly multimodal
projectpeer-review & reflectionsubmission emails
Establishing Peer-Review Establishing Peer-Review CriteriaCriteriaRead and analyze scholarly multimediaRead and analyze other digital media
textsApply existing heuristics for evaluating
scholarly multimedia to published textsTest those heuristics by analyzing
unpublished scholarly multimedia textsChoose which heuristics work best, add
others (if necessary)Use revised heuristic to workshop each
others’ texts in class
Scholarly Multimedia Scholarly Multimedia CriteriaCriteriaInstitute for Multimedia Literacy
Honors Program at University of Southern California (Kuhn, 2008)
Manifesto Special Issue of Kairos (DeWitt & Ball, 2008)
“Assessing Scholarly Webtexts” tool (Warner, 2007)
Student-Chosen Criteria Student-Chosen Criteria (08-09)(08-09)creativityconceptual coreresearch/credibilityform : contentaudiencetimeliness
IML’s Honors Thesis IML’s Honors Thesis CriteriaCriteria
Assessment Criteria in Assessment Criteria in Action Action
Assessment Criteria in Assessment Criteria in Action Action
Student-Chosen Criteria Student-Chosen Criteria (Now)(Now)Choose and justify their own criteria.
Still use that criteria to write “peer-review” letters just like an editorial board does.
But also: Annotate those letters to explain why and how they’ve used the criteria for that particular webtext.
Reasons for Different Reasons for Different Performance?Performance?Students Scholars
Instructions No Formal Instructions
3-day Assignment Deadline
3-4 week volunteer deadline
Students’ first experience helping with a publication
Rote, albeit invested, role in helping with publications
Required; graded Volunteer; no repercussions
Student’s Scholarly Student’s Scholarly MultimediaMultimedia
Students’ ReflectionsStudents’ Reflections
http://alwasowicz.wordpress.com/project-reflection/
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