View
34
Download
9
Category
Preview:
Citation preview
Army Institute Of Management & Technology
Marketing Management Submitted byProfessor Yaseen Khan Ankit Kumar
Har Ghar Kuch Kehta Hai
Vision
clear goals for a clear future
Asian Paints aims to become one of the top five decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the industrial coatings business through alliances with established global partners.
Introduction Of The Company Asian Paints was established in 1942 by four friends: Arvind Vakil Champaklal Choksey Chimanlal Choksey Suryakant Dani The company was started under the name “Asian Oil And Paints
Company”. Within three years, their turnover reached 3.5 lacs. In 1967, Asian Paints became the 10th largest paint company in
the world. Presently the company has a talent pool of 6067 employees.
Overview 74 years of innovation in paint Since its foundation in 1942, Asian Paints has
come a long way to become India’s leading and Asia’s fourth largest paint company, with a turnover of Rs. 158.5 billion. They operate in 19 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries.
Product Profile Of Asian Paints
Ancillaries Primers Fillers Stainers Sealers Automotive Autocolor Deltorn Delfleet Bilux Decorative Paints Exterior Walls Interior Walls Metal Surfaces Wood Surfaces Industrial Paints Protective Coatings Floor Coatings Powder Coatings Road Markings
Market Share Of Asian Paints In India
38%
16%14%
10%
6%4%
12%
Asian Paints
Goodlass Nerolac
Berger Paints
ICI
Jenson & Nicholson
Shalimar
Others
Strength:- Market leader in overall paint market
& in decorative paint market in India. Pricing policy oriented to all kinds of
customer. Widest product range in terms of
products, shades. Nation wide coverage of the market.
Weakness:- No tie up with foreign manufactures
although it has units in several countries.
Seasonal demand and hence in off seasons it can lead to cash flow problems.
Limited market share in industrial paint segment around 15% only.
Opportunity:- It can acquire/increase market share
in industrial paint sector. Developing market in automobile
industry, which accounts for 50% of industrial paint market.
Introducing water based paints. Broadening of distribution network.
Threat:- Competitors have gone in for hi-tech
instacolour spot mixing. Raw material scarcity and volatility in
prices. Competition is catching up fast, hi-
tech facilities gives abundant choices to the consumers to choose from.
SWOT
Plants In India Ankleshwar & Sarigam (Gujarat) Patancheru (Telangana) Kasna (Uttar Pradesh) Sriperumbudur (Tamil Nadu) Rohtak (Haryana) Khandala & Taloja (Maharashtra)
Global Presence
Quality Policy The company’s four paint plants and the two chemical plants
have the ISO 14001 certification for environment management standards.
Provide products and services that meet stated standards on time, every time.
They accept Zero Defect as a quality absolute, and shall design and operate their quality system accordingly.
They organize their work practices to do a job right the first time, every time.
They are committed to continual improvement in quality in all business processes and shall track such improvement through measurable indicators.
Thank You
Recommended