Ashoka youth venture summit creative destruction of functional fixedness

Creative Destruction of Creative Destruction of Functional Fixedness Functional Fixedness Passion Designer Jihong Yeom Passion Designer Jihong Yeom

Youth Venture Summit 2010Youth Venture Summit 2010

Ashoka Foundation Ashoka Foundation

What is Passion? What is Passion?

What is Passion What is Passion Designer? Designer?

Design People’s Passion Design People’s Passion

with Creative IDEA! with Creative IDEA! Social Innovation Project based on Social Innovation Project based on

experiences.experiences.

Someone called me inventor. Someone called me inventor.

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Innovative ,easy to Innovative ,easy to follow follow

DiscoveryDiscovery > > Invention Invention

Bookstandup – Branding Bookstandup – Branding Wire hanger bookstand Wire hanger bookstand

www.bookstandup.comwww.bookstandup.comChannel for detail informationChannel for detail information

&-Effect &-Effect Connecting Book and HumanConnecting Book and Human

Connecting People and PeopleConnecting People and People

““wow! a hanger turns to a book wow! a hanger turns to a book holder! it's transformed!”holder! it's transformed!”Thank you for sharing your passion.Thank you for sharing your passion.Yun M Kum Collins - Creative Director - TexasYun M Kum Collins - Creative Director - Texas

Evolving & Developing Evolving & Developing IDEAIDEA

““It’s very useful. Thank It’s very useful. Thank you” you”

For mother - In the For mother - In the Kitchen Kitchen

Participation + Participation + EngagementEngagementNo one forced to do, but people do. No one forced to do, but people do.

Change Change the Pattern of Reading the Pattern of Reading Better for health (Neck, Back, Eye)Better for health (Neck, Back, Eye)

More desk spaceMore desk space

Good habit of reading Good habit of reading

Leave It Open, Read it Leave It Open, Read it OftenOftenSimple, powerful message – easy to Simple, powerful message – easy to

followfollow

No need to use bookmark. No need to use bookmark.

Innovation means Innovation means invention implemented. invention implemented. ““Invention is often the easy part of innovation. Invention is often the easy part of innovation.

The hard part is usually the implementation.” The hard part is usually the implementation.”

Raymond L. Price College of Engineering Raymond L. Price College of Engineering University of Illinois at Urbana-ChampaignUniversity of Illinois at Urbana-Champaign

Reuse, Reduce, Recycle Reuse, Reduce, Recycle INNOVATION INNOVATION

New CSRNew CSRConsumer Sharing Consumer Sharing Responsibility Responsibility CSR - Corporate Social ResponsibilityCSR - Corporate Social Responsibility

Interesting? : ) Interesting? : ) One more story One more story

At some moment in their At some moment in their lives, social entrepreneurs lives, social entrepreneurs get it into their heads that it get it into their heads that it Is up to them to solve a Is up to them to solve a particular problem. Usually particular problem. Usually something has been brewing something has been brewing inside for a long time, and at inside for a long time, and at a particular moment …. The a particular moment …. The person takes decisive action. person takes decisive action.

It's yellow,It's yellow,

it's ugly,it's ugly,

it doesn't match it doesn't match anything, anything,

but it can save but it can save your life.your life.

Being seen Being seen is all about being safe. is all about being safe.

““Why do you share Why do you share IDEA?”IDEA?”

Creative Destruction of Creative Destruction of Fixed ThinkingFixed Thinking

Social entrepreneurship Social entrepreneurship Sustainable & Sharing Sustainable & Sharing PassionPassion

Thank you. Thank you. Let’s make it together!Let’s make it together!

Come on! Come on!

@PassionD patrick.yeom@gmail.com @PassionD patrick.yeom@gmail.com