Asahi Next Digital Step

ASAHI BEERReenergizing the way beer is marketed

By Joseph Vivoda

Who is Asahi #1 Japenese beer on the market

according to the WSJ Top 6 item on Google 60,000 + likes on Facebook 1,800 + followers on Twitter 4,500 + followers on Instagram

Our Competitors Sapporro, #3 rated Japanese beer (as

rated here) 57,000 likes on Facebook 1,400 Instagram followers Not top ten on Google

How we extend our lead Three main goals:

- Roll out a new website- Create a social media identity- Use influencers as advertisements

Timeline: - 3 months for website reconstruction- 6-9 months for social identity

Focus on a target audience: millennials

Website

Modernize- New design- Mobile Compatible- Interactive (videos, social links)

Keep our current SEO strategy Blogs

Blogs Essential to our website

-Help with organic SEO Help to establish our brand/identity Inbound Marketing

Social Media Adventurer Identity

- Travel- Photography- Foodie

Focused through Instagram-All major accounts are linked

An identity is NOT instantaneous

Use of social influencers Use influencers with large following Pay per photo Direct to consumer

Projected Budget

It is time to take the next step!Let’s take Asahi Beer into the Digital

Marketing Era of the 21st Century