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Video anytime, anywhere, any device is a key to your success in the video business!
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Video Anytime,
Anywhere, Any Device
By Bradley D. Brown, InteliVideo
Agenda
Background, Introduction, Premise, New Terms in a New World
Case Studies
Anytime, anywhere, any device?
Myths and Truths
Summary
Bio – Bradley D. BrownBrad (brad@intelvideo.com) is the CEO, President and founder of InteliVideo, a cloud-based video on demand platform. Brad was a TUSC founder. TUSC, an Oracle professional services firm was sold to Rolta in 2008. Brad also founded IntelliReal, a residential property valuation company in 2005, which was sold to Equifax in 2011. His vast experience and expertise have earned him roles as acting chief technology officer of several companies over more than 23 years at TUSC. Brad has also served on numerous company boards. Brad is currently on the board of Enscicon and Reglara. Brad is the author of several best selling Oracle Press books and one Apress book on Android development. Oracle awarded Brad the honorary title of Oracle ACE Director for Fusion Middleware. Brad taught “New Venture Creation” at the University of Denver’s Daniels College of Business for 2 years. In 2009, his alma mater, Illinois State University put Brad into their first Hall of Fame for the College of Applied Science and Technology. Brad is currently a mentor in Founders Institute.
How does a Barre Instructor give a class at 4am?
A Guitar Teacher in California teach a lesson in Japan?
How would a professional snowmobiler gives tips to a less
seasoned rider in the snow while he’s thousands of miles
away?
“Burandt will host clients from Lebanon, Russia, Sweden, Iceland, Norway and Italy.”
Video Consumption is Growing Exponentially
* Internet Video Consumption
Second (and Third) Screens Are Exploding
Instant Streaming &
DownloadingStore, transcode, deliver and monetize video content stored in the cloud.
Harness total flexibility to offer your content in a variety of ways:
Sell content outright
Rent
Subscriptions
More consumer options equal more revenue opportunities
All Devices,Anywhere & Anytime
• Consumers want the ability to access content optimized for every screen:
• Desktop
• Laptop
• Tablet
• Smart Phone
• Smart TV
• Platform provider handles all transcoding and other technical specifications
Branding (vs. Marketplace)
Branding:
• Your branding
• Your product
• Your community
Keep:
• More margin
• More profits
• Consumers focused
• Competitors off of your site
Marketplaces
Their Branding
Your Product
Their Community
Their Customer
Fewer Options (1 day rental, purchase)
No Subscriptions
Generates Incremental revenue
Netflix Model
Their Branding
Your Product
Their Community
Their Customer
Paid based on minutes viewed
Generates Incremental revenue
VOD vs. DVD
DVD / Physical - Pressing and storing, Distribution, Fulfillment - All of that is just to get the first DVD into their hands
VOD – Video on Demand
People like both virtual and a backup (i.e. physical)
New Terms
VOD – Video on Demand
SVOD – Subscription-based VOD
TVOD – Transaction (Rental / Purchased) VOD
AVOD – Advertising VOD
Transcoding – converting mezzanine file to formats necessary per device
Case Study #1
BDB SoftwareOnsite technology training – Oracle ApEx
Oracle ACE Director
World renowned Oracle expert
Vision – Train While Sleeping (24x365), no travel, not over and over
http://bdbsoftware.com
Anytime?
Could previously only train while I was awake and at a specific location
Now I train 24x7 – even while I’m sleeping
International customers
Techies who like to work/train all night
Anywhere?
Could previously only train wherever a plane would take me
DVDs have limitations
PAL vs. NTSC issues
Must carry the DVDs
Must have a DVD player with you
Any Device?
DVDs are limited to computers and TVs
VOD Media players for desktops, laptops, tablets, phones, smart TVs (Google TVs), smart devices (Roku, Apple TV)
People watch on EVERYTHING
Case Study #2
Dailey MethodYogo Studios around the world
Yogo guru, marketing guru
Vision – Sell digital version since we’re already selling a DVD
http://thedaileymethod.com
Case Study #3
Championship ProductionsHead track coach at Iowa State University
Started recording and doing production for peers
Large family business
Vision – Need to offer digital too – and it’s hard
http://championshipproductions.com
Case Study #4
Chris BurandtWorld Renowned Snowmobile Expert
Desire to do recording and production for peers
Currently offering subscription (yearly, monthly)
Request a Video
Vision – Prove out the model
http://burandtv.com
Case Study #5
Joe VideographerWorld Renowned Videographer
Services business – paid by the hour - linear
Now can get a slice of every sale
Vision – do production AND recurring revenue
New Business Models
Affiliates (2 tiers)
Rentals
Subscriptions
Installment Payments
Living Video – build as you go
Drip Content – 8 week bootcamp rolled out over time
Gifting
Redemption Codes
Credit System
Myth or Truth?
There are no more DVD players
People Won’t Download Content
Nobody Will Watch a Workout Video on a Phone
Myth
There are no more DVD Players in the world
DVD Manufacturers and Replicators claim they produced more DVDs and CDs last year than ever before – some of this is due to consolidation
Many small replicators and duplicators are gone
DVD Players don’t exist on phones, tablets and more new laptops
Myth
People Won’t Download
People download and watch when they are offline, on a plane, train, automobiles…
Downloading is important to people
Protected downloads (i.e. non-DRM free) are important to content owners
Myth
Nobody Will Watch a Workout Video on a Phone
People watch on all devices – it simply comes down to watching on the device they have with them
Summary
People watch anytime, anywhere, any device
40%+ use smartphones and tablets
Customers from around the globe
24x365 while clients sleep
Downloads provide value
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