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Opening TitlesWe will explore the creative, artistic possibilities of opening titles and describe the application of genre
conventions within a range.
Task 1Visit the website www.artofthetitle.com
Watch some of the title sequences that were analysed by the previous cohort.
Discuss whether you agree with their views and decide what you would have added to improve those pieces of research. Try to match what they have written to what you can see.
Task 2On the website, look up Saul Bass, the creator of the titles for North By Northwest (along with most of Hitchcock’s work), and produce a summary of his style.
Do some wider research on him – what influence has he had on thriller titles? What other title sequences were inspired by him?
Task 3 – North By Northwest openingWatch the opening titles 4 times. In small groups, make notes on the following areas:
Semantic codes (technical and symbolic)Syntactic codes (suggested by the semantic)Sound codesThe size, colour and timing of the title cards
Nb – I did this and wrote just over 3 sides of notes!
Did you notice? The lines running downwards are red in the blu-ray edition –
what does that suggest?
Did you notice?
As the names slide up or down, a white block slides in the opposite
direction – why?
Did you notice?
The positioning and size of the director’s name is important. What’s the
effect here?
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