Amplify her awesome

Social MediaEngaging and building

community

Twitter: @larawellmanwww.larawellman.com

Facebook.com/larawellmanconsulting

Blogging

Tips

• Be inclusive and invite people to feel welcome in your space• Have guest posts• End posts with a question

Facebook

Tips

• ask easy to answer questions• share information your audience wants, even if you aren't

the one creating it• drive people to your "home base"• post photos and tag people• use Facebook check-in• take advantage of groups

Twitter

“I don't care what you had for lunch”

“I don't want to share the personal details of my life with strangers online”

“Twitter is just where you go if you're bored or want to hear what famous people are doing”

Best networking event ever

• no travel time• you can wear your pjs• you can search out the kinds of people you

want to talk to• you can make amazing connections and

easily build that relationship

Twitter is like the radio

Let's tweet

• Engage Engage Engage!• No more than 1/3 broadcast• Do onto others• Join conversations• Be authentic

What should you tweet about

• Tweet new and interesting information about your business (with a link to your site)

• Tweet about the great events and restaurants you like• Tweet out information you find valuable• Ask questions (would you answer it?)

Who to follow

• Follow people mentioned in tweet• Follow people the people you follow follow• Search: names, keywords • Follow people from lists• @larawellman

Questions?