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PRESENTATION ON 8P ANALYSIS
GOOGLEMUMBAI DABBAWALAAIRTEL
Presented By:Aniket BushalKunal AssudaniMohit Malviya
PRODUCT ELEMENT Advertising solutions: Google’s AdWords
Business Solutions: offers a Search Appliance to companies who need solutions to the search problems that their employees
Google Store: tangible items such as shirts, notebooks, bags, caps, lava lamps etc
PRICE List Price: Price normally quoted to
potential buyers Discount: The two types of discounts
are quantity and cash.
Payment period Credit Term ($ 50 to
$ 500)
PLACE Located at California Sites look like University campus Environment help to
maximize time GooglePlex is the
name given to HQ Internet
PROMOTION
Adword itself Flyers inside business magazines Google store Van used for
education
PHYSICAL EVIDENCE
The name Googol means a number
followed by 100 zeros. However the founders mistakenly registered Google as their domain name.
The company is located at Mountain View in California
Creative office design
PROCESS
Google retains your search term If you use Google mail (Gmail) or Google calendar
then you are giving even more information about yourself to Google.
While Google may not wish to spy on, governments may take an interest in searching habits and this is a civil liberties issue.
Smart people + creative environment + outlet for ideas = innovation
PEOPLE
Googlers 20,222 full-time employees worldwide ,2009,
Google says Informal culture Take advantage of 20% time Play sports at lunchtime
PRODUCTIVITY & QUALITY
Largest search engine Maximum search result Qualitative result Speed & Accuracy Atmosphere for employees helps in quality work User-Centered design
SERVICE CONCEPT Reduces search time Innovation Unlimited and that too qualitative search
items Fast and reliable Ease of use
XZ
Dabbawalah
“WHERE THERE IS A DABBA,THEIR WILL BE A DABBAWALLAH”
ABOUT NMTBSA (NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION)
History : Started in 1890Charitable trust : Registered in 1956Education : 85% Illiterate – 15% Class 8 pass/fail.
Total area coverage : 60 Kms to 70 KmsEmployee Strength : 5000Number of Dabbas : 2,00,000 Dabbas i.e. 4,00,000 transactions every day.Time Taken : 3 hrs
PRODUCT• a service they provide to the office goers by delivering their Tiffin box commonly called as ‘Dabba’
•A Parsi Banker employed a person to bring home made food to site of work
•His Colleagues too liked this idea and Started availing this service.
•Slowly this evolved into the present 5000 strong Dabbawala System
•There are other ancillary physical products such as Gandhi
•Cap, Video CD on Dabbawala, Dabbawala Mug, Dabbawala T-shirt. These
products are sold by the trust to earn more money and to work for the welfare of their members.
PLACE Start of journey - Andheri station (9.30-10.30,10.30-11.20)
Dabbawalas collect dabbas and meet.
Destination- Churchgate station(11.20-12.30)
Re-arrangement and delivery of dabbas take place
Return – Churchgate station
All dabbawalas meet here after collection of dabbas
Origin- Andheri station
After collection,segregation takes place at churchgate and then they reach here
Sorting and dispatching- respective stations
Finaly,sorting and dispatching of dabbas to the origin place is done.
PROMOTION Dabbawala’s are in Tiffin distribution field since last 125
years
Orders through SMS and online-mydabbawala.com
As reliance power is making best use of them- IPO application.
Maharashtra government -AIDS awareness.
Film industry is using them to promote their films.
World record in best time management with Six Sigma rating.
Name in “GUINESS BOOK of World Records”.
Registered with Ripley's “believe it or not”.
PRICE Cost of Service per person-Rs250/month
Maintenance Cost -Rs 35000 per year.
Pricing of dabbawala products-
Dabba ( Tiffin box) is Rs.200/- Gandhi cap is Rs 50/- Video CD is Rs.200/- Dabbawala Mug is Rs.300/- Dabbawala T-shirt Rs 400/-
PHYSICAL EVIDENCE Mumbai is the financial hub of the country.
Most populous city in India and the second most populous in the world.
Have to travel 60-70 kms.
Have to travel by walking, cycle, carts and even by Local trains.
Have to travel from one place to another in hot summers.
Have to face the lot of crowd for the fulfilment of service.
Even they have to provide service in high rains.
PROCESS
VLP : Vile Parle (suburb in
Mumbai)
9EX12 : Code for Dabbawalas
at Destination
EX : Express Towers (building name)
12 : Floor no.
E : Code for Dabbawala
at residential station
3 : Code for destination
Station eg. Churchgate
Station (Nariman Point)
D’souza
PLACE dabbawala’s are helping affluent class by serving them and
also the needy class by making them serve
5000 dabbawala’s and each and every dabbawala is shareholder of the
system.
635 of them are senior employees
president of the company also works as dabbawala
In Mumbai the dabbawala must be Marathi and he can also refer his relatives.
This reduces conflicts
PRESIDENT
VICE PRESIDENT
GENERAL SECRETARY
TREASURER
DIRECTORS ( 9 )
MEMBERS ( 5000 )
MUKADAM
13 MEMBERS
Organizational structure
PRODUCTIVITY AND QUALITY Error Rate : 1 in 16 million transactions
Six Sigma performance (99.999999)
Technological Backup : Nil.
Cost of service - Rs. 250/month
Standard price for all (Weight, Distance, Space)
“No strike” record as each one a share holder
Customer response- satisfaction retentionaddition
Earnings -5000 to 6000 p.m.
Diwali bonus: one month’s from customers.
E-dabbawalla
SERVICE CONCEPT Employee oriented as well as customer oriented To provide tiffin to office goers –timely and fresh so
that they feel as if they are eating at home. Competetive strategy – Focus Currently they serve 20,000 tiffins and their strategy
is to increase the customer base. They have started their websiteand SMS service for
the ease of a customer.
TELECOM INDUSTRYAIRTEL
Presented By:
Mohit Malviya
The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s)
Mobile services
•Mobile and fixed wireless services
Airtel telemedia
•Broadband, Telephone services & DTH
Enterprise services
•End-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone
PRODUCT Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS)
The different value added services provided by Airtel are- Instant Balance Enquiry Airel 3G 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service
….CONTD Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS
PRICE
Customer based pricing strategies
Competitive pricing mechanism
Controlled by TRAI
PLACE
It has wide and extensive presence even in the remotest areas
Airtel Customer Care Touch Points
Distributors like
E.g. Paan shops, grocery stores, chemists, outlet etc.
PROMOTION
Airtel name game Tie up with AIFF for promotion of football in India Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the
product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this
signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers,
music services such as ring back tones & many more.
PROMOTIONAL ACTIVITIES OF AIRTEL
PEOPLE Total Employees 35616( Bharti Airtel
consolidated) as per Q3 09
Dedicate and passionate workforce
One of the best customer support
Have won 2nd Best employer award in 2004
Top executives are majorly young people
PROCESS
Process for services is very easy and customer can avail it very easily
198 is the customer support no. which can be dialed from anywhere in India
Agents are available all over India
Promotion is so heavy that customers find it very easy to avail the services
PHYSICAL ENVIRONMENT
INNOVATION
THANK YOU..!
EXPRESS YOURSELF
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