Age Of Conversation (second edition)

MONEY QUOTES

The Age of Conversation book idea began has a dare between two bloggers.

This dare quickly involved over 100social media champions, each submitting a short essay to encourage businesses

to enter the Age of Conversation.

That was the first edition in 2007.

Now, in 2008, the second edition involves over 230 social media

champions sharing essays challenging still-reluctant businesses to enter

the Age of Conversation.

This presentation shares a few “Money Quotes” from the Age of

Conversation essays.

Learn much more at:

www.AgeOfConversation.com

“The era of social media means

letting go of attempts to control the

message. That’s an illusion anyway, the

belief you can control what people

think of your brand.”

Tammy LenziTammy LenziConflictZen.com

“People today don’t want to be

controlled; they’re tired of spin and

jaded about advertising. They want to

be engaged genuinely.”

Tammy LenziTammy LenziConflictZen.com

“But the web is different, it’s not a

communications medium, it’s an

interactions medium. A medium where

we aren’t limited to delivering a message,

but where we can deliver useful,

entertaining and engaging experiences

to millions of people.”

Adrian HoAdrian HoZeusJones.blogspot.com

“Social media, like any worthy endeavor,

takes time. We must be honest — it takes

time to learn the technology’s quirks, and

then time to maintain those wonderful

virtual relationships.”

Shelia ScarboroughShelia ScarboroughSheliaScarborough.com

“If we don’t have a Facebook

account, then we shouldn’t try to sell

someone on why their brand needs

on to reach their market.”

John HerringtonJohn HerringtonChaosScenario.com

“Engagement is the key and

if we’re not participating personally in

the conversation then it’s not our clients

that don’t get it, it’ us.”

John HerringtonJohn HerringtonChaosScenario.com

“If you wouldn’t do it offline,

don’t do it online. Would you ever

go up to stranger and ask them to be

your friend or introduce you to their

buddies? I didn’t think so. Don’t

do it online either.”

Shama HyderShama HyderAfterTheLaunch.com

“I’m afraid I lack the courage. I’m afraid

I lack the conviction to experiment. I’m

afraid of trying something different. I’m

afraid of doing anything more than

what’s expected.”

Stephen LandauStephen LandauFindSubstance.com

“I’m afraid to challenge. I’m afraid of

always trying to do better. And I’m afraid

to admit these thoughts, these concerns,

these doubts. I’m afraid of the endless

possibilities. I’m afraid to dream.”

Stephen LandauStephen LandauFindSubstance.com

“Change fear to love. You can’t be afraid.”

Stephen LandauStephen LandauFindSubstance.com

“So spending nine months gestating 30

seconds of narrative doesn’t seem like

the best way for brands to keep in touch.

But if we reframe the way we create, we

can turn those films into online

conversations.”

Faris YakobFaris YakobFarisYakob.com

“Instead of thinking of executions as

finished products, perhaps we should

think of them as processes. Processes

that go on and on after the ideas debut —

endlessly remixed, reiterated, and

redistributed.”

Faris YakobFaris YakobFarisYakob.com

“In our human weakness, we easily forget

that the Internet is a tool that’s meant

to be used by us for our convenience

and edification. We aren’t meant

to be used by it.”

Jeanne DininniJeanne DininniWritersNotes.net

“In truth, the World Wide Web either

connects us, bringing incredible richness

into our lives, or it thoroughly entangles

us, robbing us of everything that

really matters.”

Jeanne DininniJeanne DininniWritersNotes.net

“So, here’s the question:

Are you using it, or is it using you?”

Jeanne DininniJeanne DininniWritersNotes.net

“The most important part of the

conversation? Listening. And that’s what

social media is for business owners —

listening, and then taking

follow-up action.”

Tinu Abayomi-PaulTinu Abayomi-PaulFreeTrafficTip.com

“When was the last time you devoted

yourself to the listening side of a

conversation? Not simply listening to the

content, but also listening deeper, to

the person behind the content? Engage

them. Discover. It’s not about you.”

Jeff NobleJeff NobleJourneyGuy.com

“Why do so many social media

ideas fail? It is because amid the dreams,

excitement, and thrill of creating an idea,

people fail to find a champion.”

Gordon WhiteheadGordon WhiteheadTheMarketer.typepad.com

“It’s insufficient to have a brilliant idea

and to work hard at networking, Just

trying rarely works. In other words,

you can’t do it yourself.”

Gordon WhiteheadGordon WhiteheadTheMarketer.typepad.com

“The secret of successfully moving

your idea from a conversation to action

is to find your champion. A champion is

concerned with results and

connecting people.”

Gordon WhiteheadGordon WhiteheadTheMarketer.typepad.com

Piet WullemanPiet WullemanGettingPeopleToDoThings.de

“What we need is not less involvement

from consumers, but knowing how to turn

this involvement into meeting out

objectives and goals.”

Piet WullemanPiet WullemanGettingPeopleToDoThings.de

“What we need is not less conversation,

but a better idea on how conversations

can work for our brand.”

Piet WullemanPiet WullemanGettingPeopleToDoThings.de

“What we need is not less

actions, but less random actions

by random people.”

“Companies who understand that

customers extract value through their

experience, not the product, and facilitate

great customer experiences are thriving.”

John I. TudorJohn I. TudorTheWhetStoneEdge.com

John I. TudorJohn I. TudorTheWhetStoneEdge.com

“Companies who don’t get it are forced

to chase customers who are indifferent

to them and their products.”

Paul HebertPaul HebertIncentive-Intelligence.typepad.com

“Risk is the Goliath companies

must face every day.”

www.AgeOfConversation.com

MONEY QUOTES