#AGDC Presentation

New Kind Nation Hahn, Director of Engagement

March 6, 2013

Universities in the social era

Tuesday, March 5, 13

Key New Kind Facts

Tuesday, March 5, 13

Key New Kind Facts

Tuesday, March 5, 13

SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html

Tuesday, March 5, 13

YOU ARE

The Annual Giving Director’s Consortium

SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html

Tuesday, March 5, 13

YOU ARE

The Annual Giving Director’s Consortium

TODAY WE’LL DISCUSS HOW TO

Discuss how to drive awareness in the social era

Feel free to tweet: #AGDC / @nationhahn

SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html

Tuesday, March 5, 13

Tuesday, March 5, 13

OUR GOAL FOR TODAY

Tuesday, March 5, 13

OUR GOAL FOR TODAY

Discuss the best way to use social media

Tuesday, March 5, 13

OUR GOAL FOR TODAY

Discuss the best way to use social media

so your University can thrive in the social era

Tuesday, March 5, 13

We live in the social era

Tuesday, March 5, 13

We live in the social era

where groups of people can make the most

impact.Tuesday, March 5, 13

the first internet revolution — access

people find choice

INFORMATION

Tuesday, March 5, 13

INFORMATION

INFORMATIONINFORMATION

INFORMATION

the second internet revolution — create

people find a voice

Tuesday, March 5, 13

today’s internet revolution — connect

people find each other

Tuesday, March 5, 13

In the social era —

social media is a branding tool

Tuesday, March 5, 13

people use technology to make

In the social era —

social media is a branding tool

Tuesday, March 5, 13

people use technology to make human connections

In the social era —

social media is a branding tool

Tuesday, March 5, 13

people use technology to make human connections

people work with each other

In the social era —

social media is a branding tool

Tuesday, March 5, 13

people use technology to make human connections

people work with each otherwhen they share a common passion

In the social era —

social media is a branding tool

Tuesday, March 5, 13

people use technology to make human connections

people work with each otherwhen they share a common passion

people have greater power to

In the social era —

social media is a branding tool

Tuesday, March 5, 13

people use technology to make human connections

people work with each otherwhen they share a common passion

people have greater power to amplify their message

In the social era —

social media is a branding tool

Tuesday, March 5, 13

people use technology to make human connections

people work with each otherwhen they share a common passion

people have greater power to amplify their message

people share information

In the social era —

social media is a branding tool

Tuesday, March 5, 13

people use technology to make human connections

people work with each otherwhen they share a common passion

people have greater power to amplify their message

people share informationto hold institutions accountable

In the social era —

social media is a branding tool

Tuesday, March 5, 13

WE’RE AWESOME!

you suck

you suck

you suck

you suck

you suck

you suckyou suckyou suck

you suckyou suckyou suckyou suckyou suckyou suck

you suck you suck

you suck

Tuesday, March 5, 13

We asked people about youTuesday, March 5, 13

SyracuseTuesday, March 5, 13

SyracuseTuesday, March 5, 13

How can you use social media?Tuesday, March 5, 13

Social media isAN ARCHITECTURE OF PARTICIPATION

‣ Conversation‣ Connection‣ Relevance‣ Storytelling‣ Brand as reputation‣ Human‣ An invitation to connect

Social media is notTRADITIONAL COMMUNICATIONS

‣ “Just” social‣ One-way communication‣ A fad‣ Busy work‣ Private‣ In a vacuum‣ Dry‣ Young

Tuesday, March 5, 13

Discover Create Connect

How can you use social media?

Tuesday, March 5, 13

Discover

SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU

Tuesday, March 5, 13

Who is your community?

‣ What value can you provide to each other?‣ How do you and your community relate to one

other? How do you engage in other words?

What is your brand?

‣ How does that brand look, act, and feel?‣ What can you celebrate?

Discover

Tuesday, March 5, 13

Kate SpadeTuesday, March 5, 13

Kate Spade

Text

Kate SpadeTuesday, March 5, 13

Create

SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU

Tuesday, March 5, 13

Craft your message

‣ Build a narrative around your brand and mission

Build a presence

‣ Use an editorial calendar for consistent updates‣ Tailor content to suit each platform’s culture

Tell stories

‣ Use multimedia‣ Share your stories and stories from the community‣ Tie each story to your brand message

Create

Tuesday, March 5, 13

Suggested platforms

‣ Facebook — visual, human, holistic storytelling‣ Twitter — real-time updates, news and advice‣ LinkedIn — professional connections, share value‣ Tumblr — visual storytelling‣ Instagram — powerful images (connect to Facebook)‣ Email — content digests, invitation to connect

Create

Tuesday, March 5, 13

Kate SpadeJ. CrewTuesday, March 5, 13

Kate SpadeJ. CrewTuesday, March 5, 13

Kate SpadeJ. CrewTuesday, March 5, 13

Connect

SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU

Tuesday, March 5, 13

Start conversations

‣ Share content that invites conversation‣ Ask your community for opinions, ideas, and stories‣ Listen and respond to your community

Amplify impact

‣ Be a microphone for the community’s successes‣ Create community heroes‣ Act as a catalyst for change

Learn, adjust, and repeat

‣ Note what works and what doesn’t‣ Take feedback into account

Connect

Tuesday, March 5, 13

Cory Booker MAYOR OF NEWARK, NEW JERSEYSOURCE https://twitter.com/CoryBooker

Tuesday, March 5, 13

Tuesday, March 5, 13

SOURCE source

Tuesday, March 5, 13

SOURCE source

Tuesday, March 5, 13

> Who is your community?

> What is your brand?

> Craft your message

> Build your presence

> Tell stories

> Use the right platforms

> Start conversations

> Amplify impact

> Learn, adjust and repeat

How can you use social media?

Discover Create Connect

Tuesday, March 5, 13

Tuesday, March 5, 13

OUR GOAL FOR TODAY

Tuesday, March 5, 13

OUR GOAL FOR TODAY

Discuss the best way to use social media in annual giving

Tuesday, March 5, 13

OUR GOAL FOR TODAY

Discuss the best way to use social media in annual giving

so your organizations and our state can thrive in the social era

Tuesday, March 5, 13

Nation HahnDirector of Engagement@nationhahn

nation@newkind.com

Thank you!

Tuesday, March 5, 13