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Contact me via http://www.GerritHeijkoop.com or @GHeijkoop Morning seminar at ArtexisEasyfairs Summer Academmy: How Can You Be Social? Social Media for Tradeshows Speaker: Gerrit Heijkoop, Executive Partner How Can I Be Social (HCIBS) Location: Sofitel Louise, Brussels, Belgium Date: 29 Aug 2014, 09:00 - 10:30 Description: The world is changing. As day-2-day media consumers we perfectly understand what kind of messaging we love and hate. However, once we enter our office, we completey forget. In this interactive and dynamic seminar Gerrit Heijkoop widened the perspective of the #aeFuturis tradeshow professionals during their Summer Academy.
Citation preview
Social Media for tradeshows How Can You Be Social?
story
“Have you been active with #aeFuturis
on Social Media?”
Photos, Findings and Questions
Twitter & Instagram: @GHeijkoop #aeFuturis
Photos, Feedback and Findings
Twitter & Instagram: @GHeijkoop #aeFuturis
Communicate your hashtag EVERYWHERE!
Do not just ‘paste’ Social Media icons!
Always add a ‘purpose’ or assignment
Put your community on stage!
Photos, Findings and Questions
Twitter & Instagram: @GHeijkoop #aeFuturis
Where do you stand?
“I am doing pretty well on Social Media”
Agree Disagree
“I am doing pretty well on Social Media”
Agree Disagree
1. Why are you standing where you are standing?
2. What would you need to move further to the right?
story
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Existing community
online community
Intensify, extend & convert online
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
why
Dealing with an ‘audience of audiences’
Every interaction creates a ripple effect!
300 x 300 =
90.000 300
Let’s do some math …
That’s a full Wembley Stadium/individual!
Image: http://www.footballticketpackages.com
Why should you be social?
1. People are connected
2. …
change …
People are shielding themselves from traditional push marketing messages!
Why should you be social?
1. People are connected
2. People are turning away from traditional marketing media
how
change …
Not a ‘digital billboard’…
… but a ‘virtual bar’!
AIDA still exists…
Attention Interest Desire Action
AIDA still exists…
Attention Interest Desire Action Share
change …
Stop talking to them …
… give them some- thing to talk about!
example 1
example 1
Translation: “chili has peppers, but we have mills”
example 2
We all suffer from ‘information overload’!
Pictures of what?
Social ME-dia
You never throw away a picture of yourself
You never throw away a picture of yourself
“Me and …?”
example 3
Mieke van Loenen Director of events, ICCA
“In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values of our brand”
Video link: http://bit.ly/IntertrafficLive
What does your community want to talk ‘about’?
#exercise
how (2)
Which button would they push?
Facilitate!
#aeFuturis
What is your first fix when you get back?
#exercise
AIDA still exists…
Attention Interest Desire Action Share
how (3)
Do you take the red or the blue pill?
Don’t be fooled by the numbers!
What behaviour are you looking for?
% = (value – investment) / investment
More revenue, lower costs, higher quality
m2, registrations, leads, online365, trends, simplifications, etc
Interaction, referral traffic
Followers, likes, reach
What behaviour am I looking for today?
What behaviour am I looking for today?
1. Open accounts for yourself
2. Activate your sales team on Social Media
3. Facilitate your clients: WiFi, #-tag, purpose
4. Allocate resources for content creation
5. Build & feed your community as a host
Not just a ‘Social Media Manager’?!
“Great things are never done by 1 person”
5 phases of ‘Being Social’ 1. Fear & Denial
2. Experimentation
3. Marketing Department
4. Connected Individuals
5. Social Organisation
What behaviour am I looking for today?
1. Open accounts for yourself
2. Activate your sales team on Social Media
3. Facilitate your clients: WiFi, #-tag, purpose
4. Allocate resources for content creation
5. Build & feed your community as a host
now …
#reflection apply to your own situation
Before we go …
change …
Not a ‘digital billboard’…
… but a ‘virtual bar’!
change …
Stop talking to them …
… give them some- thing to talk about!
Save €4,99 on e-book: send an e-mail now to gerrit@hcibs.com you will receive link for a free download
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @GHeijkoop #aeFuturis
Facebook: /Gerrit.Heijkoop
E-mail: Gerrit@hcibs.com
Social Media for tradeshows How Can You Be Social?
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