Advertising History 1

In the Name Of God

Advertising Introductory Principles

DIGITAL ART Educational Group

Presented by: M.H.Tamjidi

Advertising HistoryAdvertising HistoryAdvertising HistoryAdvertising History

From Babylon to Present timeFrom Babylon to Present time

Archaeologists found evidence in 3000 B.C

• BABYLON Outdoor Stands &

• Wall Painting

• POMPEI Room for Rent

• Medieval Times Town Criers

1450 Gutenberg…..Print1472 English advertisementPrayer book

200 Years advertisement 12 stolen horses1704 American newspapers1841 Volney B. Palmer Shop – Advertising Agency

1869 Francis Ayer buys- PalmerN.W.Ayer & SonsCopy – Market Research

1920 – RADIO 1930 – Radio Dramatic/soap opera1940 – Television TV Sets-Expensive

TV – Took over RadioProduct Benefit Product Image

CREATIVE REVOLUTION

Bill Bernbach / Leo Burnett / David Ogilvy

End of Part One

Education