Academy1.ru: Mobile Digital Trends 2012

Leonid BURAN Bugaev12.05.2012HSE-Inc

Digital Trends 2012:Business goes Mobile

Our themes

0. Figures 1. mCommerce2. GeoLocation3. Mobile search4. Voice recognition, image recognition, real-time face recognition5. Health (data monitoring)6. BIG Data7. NFC is Rising8. Mobile advertising9. Instant messaging (+social +video)10. Cloud Number Nine: Music, video, for free11. Freemium: Free content, pay for extra services12. Cases

Leonid Bugaeventerpreneur, expert in mobile technologies, creative director. 15 years experience in the internet business. Owner of Nordic Agency AB (digital advertising agency, Stockholm - Moscow)

Bo Parker (Managing Director, Center for Technology and Innovation at PricewaterhouseCoopers)

with Steven Blank (Author of ‘Four Steps to Epiphany’ book, Silicon Valley-based serial enterpreneur) http://steveblank.com/about/

Book

Mobile marketing:how to ignite your brand in the Mobile world”

Our Big Hairy Audiacious Goalis to help Enterpreneurs to find their VOICE

To Start New Business. To find new ways to ONLINE – as a new way to get customers in a New Century

Create a common space for the new of ideas of business education in the new environment

Our goal is:

Nordic Agency AB(Moscow – Stockholm)

Our competence: Digital creative solutions

From 2010: we develop mobile solutions (iPad, iPhone, Android)

Our clients list

13

We help our customers to find their face on the InternetWe help our customers to find their face on the Internet

Where to go?

New World Different rules

less office equals

more things done

Mobility

Mobility = FREEDOM

more speed

quality of life = experience

experience * minutes = we can drastically improve our quality of life

mobility at work

iPhone

iPad

notebooks

mobility

interfaces

interfaces

happiness

self-improvement

connections

knowledge

MoonwalkTM

mCommerce

mCommerce

Mobile payments

mCommerce

Mobile payments

Key Trends 2012

GeoLocation

Mobile search

Voice recognition

BIG Data

NFC is Rising

Mobile advertising

КейсыThe character restrictions for text ads are smaller – limited to only two lines of 18 characters each - which creates quite a challenge for brand messaging.

Instant messaging(+social +video)

fb.com/lbugaev

Healthcare

BIG Data

Big Data:

photosvideoDATA

Health

Health (data monitoring)

Physical distribution of data is OVER

Бесплатно

Free is the BEST price

MoonwalkTM

Information for FREE:

FREEMIUM

Качество информации всебольше определяетсярелевантностью, а не ценой

Cloud Number Nine: Music, video, for free

Long tail

Key trends 2012:

Mobile payments

P.P.S. Your questions

2015: your social tool

P.S. we will see in one year :)

Gartner's 2011 Hype Cycle Special Report Evaluates the Maturity of 1,900 Technologies

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Thank you!

Leonid Bugaevacademy1.rufb.com/lbugaev