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AAM 2014 Tech Tutorial: Principles of Effective Video Anna Chiaretta Lavatelli Associate Director of Digital Media Museum of Contemporary Art Chicago alavatelli@mcachicago.org Peter Argentine Argentine Productions Inc. peter@argentineproductions.com Emily Lytle-Painter Education Technologist J. Paul Getty Museum @MuseumofEmily
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AAM 2014 Seattle, WA
Anna Chiaretta Lavatelli, @annachiarettaEmily Lytle-Painter, @MuseumofEmily
Peter Argentine
TECH TUTORIAL:Principles of Effective Video
WHY VIDEO!?!
• Time• Space• Movement• Sound effects• Close ups• Archive images• Process images
• STORIES!
Anna Chiaretta LavatelliAssociate Director of Digital MediaMuseum of Contemporary Art Chicagoalavatelli@mcachicago.org
THE BASICS OF VIDEO PRODUCTION
ANNA CHIARETTA LAVATELLIASSISTANT DIRECTOR OF DIGITAL MEDIABALBOA PARK ONLINE COLLABORATIVEaclavatelli@bpoc.org
What is this video you speak of?!
Video Production can look like this…
Video Production can look like this…
Footage from a video made with an iPhone 4s
Behind the camera of that great shot
Phases of Production
Pre-Production• Planning meetings• Scripting, Storyboarding
Production• Shooting footage• gathering supplemental content
Post-Production• Editing the acquired materials
into a final product. • Montage, graphics, color,
sound mixing, etc.
Basic Elements of Video Production
SOUND
LIGHT
STABILITY
CAMERA
WORK LIGHT
CAMERA
STABILITY
SOUND
Sound
MICROPHONE
Audio-Technica Omnidirectional Lavalier Microphone ATR-3350 $18-24
Sound
MICROPHONE
Audio-Technica Omnidirectional Lavalier Microphone ATR-3350 $18-24
KV Connection iPhone Mic adapter $24
SOUND
ALWAYS USE HEADPHONES!
Light
Stability
TRIPODS
Velbon EX-330 ($40)
Joby GorillaPod ($30)
Canon 3Ti ($600)
Canon 60D ($800 used)
Panasonic GH3 ($1500)
Camera(DSLR)
Camera(smartphone)
KV Connection iPhone Mic adapter $24
PANASONIC V520 ($250)Also can livestream
Canon 8GB VIXIA HF R40($250)Has built in memory
Check that it has a mic input!
Camera(consumer camcorder)
Sound
2 Microphones for interview recording
Audio-Technica Omnidirectional Lavalier Microphone ATR-3350+ Headphone Splitter
X2
Sound
ALWAYS USE HEADPHONES!
Alternative Methods
Cameras are everywhere! Why not use them?
• Quicktime Screen Capture• YouTube Broadcast/Hangout• YouTube Capture Now• Google Hangout
Google Hangout
Anna Chiaretta LavatelliAssociate Director of Digital MediaMuseum of Contemporary Art Chicagoalavatelli@mcachicago.org
Thank you!
Emily Lytle-PainterEducation TechnologistJ. Paul Getty Museum@MuseumofEmily
THE BASICS OF VIDEO CONTENT
DIGITAL STORYTELLING
• Surprise the viewer• Make sure it is accessible• Participatory Discussion• Identify with the viewer’s story• Connect with the viewer’s everyday
• These all interconnect!
DIGITAL STORY“The story is told in the public space, in ‘active communities’. The streets, Facebook, general media: all the places where the story happens are easily accessible for most people and designed to foster discussion. Unlike your own website or Tuesday night discussion group people come to these places for stories and are, therefore, more likely to respond to them.
The story is about the audience. The most important lesson I took from Nancy Duarte’s brilliant book Resonate is to treat your audience as a hero whenever you tell them something. People should not only be involved and directly addressed, it should be their story, the thing they are telling, to make it stand out. People usually listen to themselves.
The story helps create real life connections, has a physical component. The most heavily discussed issue in Leuven, I believe each great story in the digital age needs a physical element to really turn people from simply interested into highly enthusiastic.”
From the Museum of the Future Blog “Digital storytelling: How to tell a story that stands out in the digital age?“ by Jasper Visser
CONTENT PLAN
This is the most important step of the process. If you have a clear vision before going into a project it will be much easier in all the other phases.• VISION
How does it fit into your larger media goals?
• AUDIENCE Who do you want to tell your story to?
• PLATFORM Where will your video live?
• VOICE AND CONTENT TYPE How will your video look and sound?
TONE: CONTENT TYPES
This can be dictated by the tech and help you have access to and the story you want to tell:
• Formal Documentary• Documentation• Conversational• Casual/DIY/How-to• Family-Friendly• Social/Informal
SCRIPTED: HOW TO WRITE
Start with a list of the facts that have to be in the video, and then…
• WRITE FOR YOUR AUDIENCE Write a rough draft of your text.
• REVIEW OUT LOUD Read through with your voices ~20 times.
Refine, refine, refine.• ADD IN VISUAL NOTES
What do you want to have on screen during each line?
UNSCRIPTED: HOW TO INTERVIEW
● DO YOUR RESEARCH● KNOW YOUR INTERVIEWEE
A famed scholar will require a different form of questioning than an emerging artist.● BE RESPECTFUL
but ask the hard questions.● MAKE IT CONVERSATIONAL
Your interviewee will be more comfortable!● MAKE STEADY EYE CONTACT
Smile, but don’t be creepy. Don’t make noise.● LISTEN
TIPS FOR INTERVIEWEES
Nobody likes to be on camera, so how can you mitigate the pain?
• SEND THE QUESTIONSbefore so they can think about
talking points• PRACTICE OUT LOUD
Before your subject is on set, talk it through
• FOCUS ON THE INTERVIEWER(not the camera) and have a conversation
• LUCKWear a favorite clothing item, or lucky charm.
Emily Lytle-PainterEducation TechnologistJ. Paul Getty Museum@MuseumofEmily
THANK YOU!
EDITING THE VIDEO
Peter Argentine
POST-PRODUCTION
• iMovie
• YouTube editor
• Premiere Pro
• In camera editing
"What is drama, after all, but life with the dull bits cut out.”Hitchcock
Editing Basics
Editing is selecting portions of an event(s) and putting
them into a meaningful sequence.
Edit to tell a story that makes sense and has impact.
Plan from Day One
Continuity Editing: Creating seamless transitions from one event detail to
the next so the story flows
Non-linear Editing:
Phase 1: Capture/File Transfer
Transfer your source media to your hard drive and your project folder,
naming everything
Phase 2: Editing
Combining the recorded shots in the timeline
Phase 3: Export
Online, Videotapes or DVDs
Collapsing Time
To collapse a story that might span many years into a
realistic time length for a film
Flashbacks, flash-forwards, completion of sentences in
two separate times, showing the same happenings with
different outcomes (breakfast scenes to show time
lapse of marriage), etc.
● Paper edit/transcribing● Pacing--creative ways to move story
forward● Assembly● Rough Cut● Fine Cut● Finishing--Narration, Sound design, Mix
“There are no rules in filmmaking. Only sins. And the cardinal sin is
dullness."
What you should know when hiring a contractor for
a video production
Link for av & accessibility:http://www.nps.gov/hfc/products/av/av-accessibility.cfm
Key to successful Mediahttp://www.nps.gov/hfc/pdf/imi/media-success.pdf
Media Development Process
http://www.nps.gov/hfc/aboutus/mediaDevelopmentProcess.cfm
RESOURCEShttp://www.creativecow.net/
https://castingwords.com/
http://museumvideo.blogspot.com
http://conservationreel.org/content/how-get-started
http://smarthistory.khanacademy.org/create-your-own-content1.html
http://storycorps.org/great-questions/
Watch more museum videos, take notes!
http://artbabble.com/
THANK YOUAnna Chiaretta LavatelliAssociate Director of Digital MediaMuseum of Contemporary Art Chicagoalavatelli@mcachicago.org
Peter ArgentineArgentine Productions Inc.peter@argentineproductions.com
Emily Lytle-PainterEducation TechnologistJ. Paul Getty Museum@MuseumofEmily
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