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A how to for starting with Twitter and Facebook
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A Social Media StrategyBy Chris Lentzy MBA
CHL Business -
(c) Chris Lentzy CHL Business
(c) Chris Lentzy CHL Business
The Purpose of Social Media
• Engage with customers who are looking for your product/service – inbound marketing
• Promote your product/service• Keep your customers informed• Identify unhappy customers• Use as a PR tool• Build your influence• Create a community thru Know, Like & Trust
(c) Chris Lentzy CHL Business
EmailList
Social Media
Know Like Trust
Face
Opt inForm
OnWebsite
TRAFFICOpt In
On Website
Email List
Call To Action
Email Marketing
(c) Chris Lentzy CHL Business
Strategy For Success
1. Attain Authority Status
2. Get Seed Followers
3. Build On Following
4. Monetise
(c) Chris Lentzy CHL Business
Step 1 Attain Authority Status
a. Set up account to reflect nicheb. Tweet only on nichec. Tweet at least 5 times a day for at
least 3 days before continuing
(c) Chris Lentzy CHL Business
1b. Setting Up Your Twitter Account
• Your choice of account name matters• Use keywords that reflect your niche• Use a person’s name not a company name• Keep it as short as possible
(c) Chris Lentzy CHL Business
Your Twitter Profile
Website
UploadPicture
Location
Bio keywords
Name
(c) Chris Lentzy CHL Business
1c. What To Tweet ?
• Use Google Reader or Google Alerts to gather authoritive blogs by RSS (50 blogs)
• Select “bucket of tweets” from this• Free content
??? ????? ???????
(c) Chris Lentzy CHL Business
1d. Schedule Your Tweets
Schedule tweets to gain authority status
chScedule
Use Google Reader to find interesting blog posts
Schedule tweets usingautomation software
5 times a day
Repeat for at least 150 posts
(30 days)
(c) Chris Lentzy CHL Business
Step 2. Get Seed Followers
a) Wait 3 daysb) Stick to targeted followers in your nichec) Best way to get followers is to follow others
in your niched) Aim to follow 50-100 targeted followers /daye) Only follow those in your niche
(c) Chris Lentzy CHL Business
Where To Find People to Follow
• 3rd party directories• Twitter’s own directory• People who tweet about stuff in your niche
(c) Chris Lentzy CHL Business
Who Is Worth Following?
• Want active tweeps in your niche• Must have uploaded a profile picture• Must have included keywords in their bio• Have plenty of followers and follow others• Have a good record of tweeting• Purpose: build a highly targeted following
(c) Chris Lentzy CHL Business
Step 3. Build On The Following
• Retweet your followers tweets, 1-2 a day• Tweet your own thoughts in your niche• Tweet about posts on your own blog with links• Do this for at least a week
(c) Chris Lentzy CHL Business
Step 4. Monetise
PROMOTE buy my stuffOR
RESPOND to “Can anyone help me?”@You “yes I can, click here”
Twitter search: keyword ? -http
(c) Chris Lentzy CHL Business
Strategy For Success
1. Create Presence
2. Secure Presence
3. Build Following
4. Build Email List
5. Monetise
(c) Chris Lentzy CHL Business
• Know the difference between Profile & Pages• Same Strategy as Twitter• Become aggregator and borrow authority• Use Google reader/blog• Use longer posts than Twitter
(c) Chris Lentzy CHL Business
Building Your Facebook Following
• You cant make friend requests from pages but you can
• Announce new FB post on Twitter• Add a link in your email signature• Mention new FB page in newsletters• Include FB URL on business cards• Add FB “LIKE” button to main website
(c) Chris Lentzy CHL Business
Bringing It All Together
• Social Media drives traffic to your website• Have an opt-in form• Build your email list• Email your list regularly with an
autoresponder• Generate sales
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