A MUSEUM MADE WITHPEOPLE
ULLA TERÄS, HELSINKI CITY MUSEUM
“EVERYONE HAS THE OPPORTUNITY TO FALL IN LOVE WITH HELSINKI”
opening of the newHelsinki city museum13th may 2016
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315 334 visitors in 8 months!
An impressive community-focused museum which has created appealing spaces that
people want to be in.”
Identity crisis! Why?
What? To Whom? How?
Back to 2013. 102 years old institutioncreating a new museum…
STRATEGIC STRENGHTS AND QUESTIONS
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CONCLUSIONSCity museum as an
overall experience
From exhibitionplanning to
conceptthinking
Museumlobby as an open publicspace
Getting to know ouraudiences more
personally
Reaching newtarget groupsand people notinterested in museums
Audienceprofiling and choosingtarget groups
#Flashbackexhibition: co-design
experiment
It’s not just aboutaudiences butBuilding up a
community
ESIMERKKINÄ AIKAKONE
Creating a culture of experimenting instead of rigid planning processes
Let’s do it together!
Participatingcitizens and museum staff