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By Matteo Cipollone, Cameron Field,
Dario Kan and Benjamin Shaw
Cootie Chatter
Mini Elevator Pitch
We are developing a cootie catcher app to help children ripen their relationships and
social skills
It is for children with poor social skills. It can be used all the time (except in school). It is on an electronic
device and we are making it because it stops people becoming antisocial.
Young children are becoming more deprived from the outside world due to obsession of “screening”.
This app will help people to interact with their friends and vitally improve their social skills while still using their beloved tablet or
phone.
User profilesWe made a survey and from it, found that there was positive
feedback from the people of our target age group - 10 year olds and below. Also, girls seemed to have a higher interest in this app and were more enthusiastic about the idea of a free cootie catcher app
they can have on their device.
What core question are you addressing?
How can we help children to interact more with each other?
How are we going to improve the social side of a child's life as it is the most important part of
their character?
Key insight statement(s)
We are drawing children away from isolation in later life due to poor social skills that they never
learnt in childhood. This app will help the children of now become the adults that the future needs for
a good, well-rounded society.
Different cootie catcher apps on other app stores
Business Case & Customer pledges
We believe that it will be parents who would buy this app for their children because it is compulsory they have good social skills for the future in order
to set them up for their life ahead.
FeasibilityData & technical
We have learnt that other apps of this type cost money and one of the problems that we foresee is that our app may cost money if it were put into production. We will try our upmost to not have a high-cost app that will put people off our app.
Marketing Strategy
The strategies we used were… • We enabled you to make your own type of
catcher which is not in any other cootie catcher app.
• Its features are easy to understand. • It is going to be free!!
Anything else you wanted to share
We created a video tutorial on how to make your own cootie catcher in real life so it will not
just be an online app but can also give the opportunity of being an
app that gives children more enjoyment without their tablet
as well as with it.
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