7.3 business presntation_-the_friesian

Competitive Dairy Value Chains in

South-East Asia

Asian dairy: Gain or Pain?

December 2010

Mr. Siebren van der

Zwaag, DVM

Director

“Seeing is believing”

“Result oriented means team work”

“Learning by Doing principles”

“Time for changes”

� 2001: Established at Leeuwarden, The Netherlands

� 2003: Extension of team and its activities

� 2010: 8 staff members + associated experts

� Implementation: 250 Agricultural projects in 41 countries

� Core business: Professional dairy development in small scale – medium scale – large scale

� Focus: Vietnam, Indonesia, China, Nigeria, Russia, Ukraine, Balkan- and Middle-East regions.

www.thefriesian.nl

� First (inception) phaseFirst (inception) phaseFirst (inception) phaseFirst (inception) phase

� ACTIVITIES: investigations.........

- Partners, Authorities & (local) government

- Project location(s)

- Infrastructure & logistics

- Regional information

Investigation actual situation in rural areas

Investigation local dairy situation and its

trends

� Second phase: Implementation of programSecond phase: Implementation of programSecond phase: Implementation of programSecond phase: Implementation of program

� Selection and training of local staff

� Selection of demonstration sites

� Change of hardware (f.e. barn equipment)

� Use of analyze equipment and data registration

� Implementation of new farm development and strategies!

Start: always select a motivated team of experts!

Transfer of knowledge: theory and practise

Introduction of other technology and hardware

Old farming situation!

New dairy situation: cow comfort and......improved working

circumstances for animals and people

Input latest techniques: analyse equipments for SCC

Discussions and demonstration to local farming families

On-farm talks between Producers and Processors: its all about

Cost reduction & Food Safety!

� Major Result: Major Result: Major Result: Major Result: Better & efficient daily dairy farm management routines, wherein milk quality thus food safety food safety food safety food safety for consumers safeguarded by all working in the dairy chain!

Herein: care for......Herein: care for......Herein: care for......Herein: care for......

� Animal Welfare

� Environmental protection (aim for: energy-neutral)

� Working circumstance people

� Profitability = income for all working in the dairy chain!

Farmers copy new technology and inputs

Animal- and environmental friendly dairy farming

Quality Risk Management Systems: safe production against a low

cost-price per kg milk leads to improved farmers income

� Only accept ‘Reliable partners’� Recognize but accept cultural differences� Input of realistic budgets & availability credit facilities

� Remember: Developments in dairy are always on the long-term (min. 2 to 5 years)

� PracticalPracticalPracticalPractical implementation (f.e. + visit to the Netherlands)

- “Learning by doing aspect”- “Seeing is believing aspect”

‘NO GAIN WITHOUT PAIN’

Only professionals can do the job!

Contact us: www.thefriesian.nl