6 secrets of mobile learning success by towards maturity 2013

6 secrets of m-learning success

Turning mobile learning aspirations into reality

Delivered as part of a series of Summer 2013m-learning events in conjunction with

Data drawn from Towards Maturity Mobile learning at work report-published in conjunction with

Laura Overton

Laura@towardsmaturity org

lauraoverton

• Why should mobile capture our attention?• 6 secrets of mobile learning success• A helping hand to create your business case

Why is mobile capturing our attention?

Mobile learning adoption growing

Data from Mobile Learning at work study with 500 L&D professionals www.towardsmaturity.org/mobile2013

Why should mobile capture our attention in learning?

9 out of 10 organisations are looking to

integrate learning and work

Data from 2012-132012=13 Towards Maturity Benchmark www.towardsmaturity.org2012Benchmakr

What is driving m-learning adoption?

Delivery

Comms

Engagement

Performance support

• 67% - support formal• 53% - as a pc alternative

• 54% - collaboration• 27% - User generated

content

• 37% - support at point of need

• 59% - Using own devices• 61% - Increase appeal to

millenials

What is stopping us?

0% 5% 10% 15% 20%

Content-related

Lack of evidence of benefit

Learner reluctance/ability

Cost

Organisation culture

System and data security

L&D reluctance

Lack of management buy-in or clear strategy

Availability and diversity of devices

IT/Architecture

It is important to overcome those that we can! It is time to walk the walk not just talk the talk

www.towardsmaturity.orgwww.towardsmaturity.org

SIX SECRETS OF SUCCESSWalking the walk (not just talking the talk)

Benchmark Research 2200 organisations 3000 learners

2003/4

20082006

20112010

2012

Why are some more successful than others?

Benchmarking good practice

TM Index

1 100

Top QuartileBottom Quartile 3rd 2nd

In 2012, those in the top quartile are:

7x more likely to report:Improved staff motivation and employee engagement

Improved talent/performance managementStaff able to apply learning faster

Improvements in productivity

5x more likely to report:Improved sharing of good practice within the business

3x more likely to report:Improved ability to prove compliance

Improved induction processes

TMI

www.towardsmaturity.orgwww.towardsmaturity.org

WHAT CAN WE LEARN FROM THE TOP LEARNING COMPANIES?

When it comes to mobile learning

1They embrace mobile

• 4x more likely to provide a device for learning• 6 x more likely to encourage individuals to

use their own

Mobile is just part of the mix

15www.towardsmaturity.org improving the impact of learning technologies at workwww.towardsmaturity.org improving the impact of learning technologies at work 1515

• Reduced critical incidents

• Increased Mystery Shopper Scores

• Increase in Food Safety Scores

• Decrease customer complaints

• Supplementing face to face, LMS and extranet content

• Not e-learning on a phone– Contextual support at

the point of need– Responding to

constantly changing products and processes

Sonic is a fast food chain in the USA – data taken from presentation at 2013 Learning Technologies conference in the UK www.learningtechnologies.co.uk

2 Align to business priorities

Don’t take your eye off the ball!

Analyse the business problem before

recommending a solution

Strategy for technology enabled learning allows for changing business priorities

3 ½ x

7 x

3 Understand the learning landscape

LearnerContext

TabletsMobile

Social

Understanding your learners

• MATTS compliance training– 90,000 soldiers every year– 7 basic modules – converted to apps• Tests for battlefield casualty drills, fitness etc

– 80% of soldiers owned smartphones– 30% of training staff!– Overcoming stakeholder resistance

The Army in conjunction with Intuition won the 2012 Gold award for mobile learning www.elearningage.co.uk

Understand the learning landscape

LearnerContext

Support systems

Social

4 x to understand

6 ½ x Aware of how staff use

Understand YOUR learning landscape

LearnerContext

TabletsMobile

Social

How useful is it to access resources from your mobile?45% workers - essential or very useful

18% - would be v useful if I could

Are workers willing to use their own devices?28% use own devices to access resources to help them do their job better

20% would use their own devices if the right resources were available26%– prefer to keep work and personal iife separate

When do you spend most time using work related apps?48%- at the point where I need them most

44% at evenings and weekends

4 Support formal learning

•

22www.towardsmaturity.org improving the impact of learning technologies at workwww.towardsmaturity.org improving the impact of learning technologies at work 2222

• Royal School of Artillery• Fire Control Orders• Clear unambiguous

communication essential• Complement classroom• Immersive exercises on ipad

– Pre-course– Tracking assessments prior to

f2f– In class– Multiuser to link all students

http://www.bbc.co.uk/newsbeat/10813964

Support formal learning

7x more likely to agree L&D staff have skills to exploit tech for business advantage

46x more likely to train trainers to use technology to extend learning beyond the class

24www.towardsmaturity.org improving the impact of learning technologies at workwww.towardsmaturity.org improving the impact of learning technologies at work 2424

5 Enhance performance at the point of need

• 6 ½ x more likely to offer staff access to job aids online or via mobile

• 15 x more likely to use defined performance support practices to support learning transfer after formal training

25

6 Communicate and connect

5x

Help staff locatein house experts

Communicate and connect

28x

Encourage staff to Share & problem solve

Communicate and connect

34x

Help learners communicate with each

other

Building your business case

Organisational Productivity

Managers report business benefits

Organisational Revenue

Faster application of learning

Peer recommendation

Postive changes in behaviour

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

NonMobile Users Mobile Users

A checklist for success

Embrace mobile as part of a mixKeep aligned to business prioritiesUnderstand your learning landscape

Support formal learningEnhance performance at the point of need

Communicate and connect

31www.towardsmaturity.org improving the impact of learning technologies at workwww.towardsmaturity.org improving the impact of learning technologies at work 3131

Mobile learning – 6 secrets of success

www.towardsmaturity.org/mobile2013

Becoming a top learning company

www.towardsmaturity.org/2013benchmarklauraovertonn