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INTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGS
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HIMANSHU UMARIA
IIT DELHI
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Generating Idea
Interacting With Others
Interacting With Employers
Studying Competitors
Adopting Creativity Techniques
Using Idea Screening
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i) The demand landscape
ii) The opportunity space
iii) The strategic blueprint
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For good ideas and true innovation,
you need human interaction,conflict,
argument, debate.- Margaret Heffernan
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� Attribute listing
� Forced relationship
� Morphological analysis
� Reverse assumption analysis
� New contexts
� Mind mapping
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F.R.I.E.N.D.S SERIESF.R.I.E.N.D.S SERIESF.R.I.E.N.D.S SERIESF.R.I.E.N.D.S SERIES
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Overall Probability
of success
Probability of
technical
competition
Probability
of
commercial
ization
given
technical
completion
Probability
of
economic
success
given
commercial
ization
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1. Generating ideas
2. Interacting with others, employees
3. Studying competitors
4. Adopting creativity techniques
5. Using idea screening
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