2013 Beverage Alliance Overview

UC BERKELEY BEVERAGE ALLIANCE 2013 Partnership Overview

table of contents

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Signage……………………………………………………………....

Print Media………………………………………………………...

Merchandise……………………………………………………….

Experiential………………………………………………………...

Digital Media……………………………………………………...

Concessions…………………………………………………………

Vending & Convenience Stores……………………………..

Sustainability...…………………………………………………....

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signage

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CAL ATHLETICS Event: Signage and Branding in Haas Pavilion Type: Branding on doors, windows and entryways

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CAL ATHLETICS Event: Signage and Branding in Haas Pavilion Type: Men’s and Women’s coaches highlighted in ticket office windows with Pepsi branding

CAL ATHLETICS Event: Football Season 2013 Type: Large scale & digital signage Reach: 50,000+ attendees per game

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CAL REC SPORTS Event: Caltopia 2013, the Largest College Lifestyle Event in the Nation Type: Large scale signage Reach: 30,000+ attendees

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CAL REC SPORTS Event: Caltopia 2013 Type: Large scale signage Reach: 30,000+ attendees

Copyrights to artwork and other image content arethe sole property of the creator. No items on thispage shall be reproduced without prior consent, verbaland/or written. All other items contained herein arethe sole property of GM Nameplate and/or its subsidiaries.©2011 GM Nameplate/SuperGraphics all rights reserved.

2201 Fifteenth Avenue West Seattle, Washington 98119Phone: 206.284.2201Toll Free: 800.695.4185Fax: 206.284.8510www.supergraphics.com

Sales: M. Gencarelle

AM: J. Carl

Design: H. Baarslag

Proof Filename

2323_P01_UCB_Mural_prf_R2

Client/Description

UCB - Cal Rec. Sports

Specifications/Scale

1/10

DUE DATE Output Scale: 1/10

File Path:Production/ 2323_P01 / output /

Notes:

09.04.12

Sign and date:

Sign

2323_P01_UCB_History_Mural.pdfBleed Size: 506”w x 50”hFinal Size: 504”w x 48”hQty: 1

PROOF APPROVEDBY CUSTOMER AND AM

AM TO QC

PRODUCTION TO QC

COLOR MATCH

MULTIPLE PROOFS

PAGE: OF

OVERLAP

SIZE

COLOR

LAYOUT ELEMENTS

QC CHECKLIST

504.0"

48.0"

CAL REC SPORTS Event: Rec Sports Facility (RSF) Type: Banners fixed in the RSF communal areas (gym, hallways, atrium) Reach: 1 Million+ visitors each year

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Copyrights to artwork and other image content arethe sole property of the creator. No items on thispage shall be reproduced without prior consent, verbaland/or written. All other items contained herein arethe sole property of GM Nameplate and/or its subsidiaries.©2011 GM Nameplate/SuperGraphics all rights reserved.

2201 Fifteenth Avenue West Seattle, Washington 98119Phone: 206.284.2201Toll Free: 800.695.4185Fax: 206.284.8510www.supergraphics.com

Sales: M. Gencarelle

AM: J. Carl

Design: H. Baarslag

Proof Filename

1870_P01_UCB_Mural_prf

Client/Description

UCB - Cal Rec

Specifications/Scale

1/10

DUE DATE Output Scale: 1/1

File Path:Production/XXXX/output/

Notes:

08.02.12

Sign and date:

Sign

UCB_Bridge_MuralBleed Size: 242”w x 50”hFinal Size: 240”w x 48”hQty: 1

UCB_WeightRoom_MuralBleed Size: 542”w x 50”hFinal Size: 540”w x 48”hQty: 1

UCB_Hallway_MuralBleed Size: 506”w x 50”hFinal Size: 504”w x 48”hQty: 1

PROOF APPROVEDBY CUSTOMER AND AM

AM TO QC

PRODUCTION TO QC

COLOR MATCH

MULTIPLE PROOFS

PAGE: OF

OVERLAP

SIZE

COLOR

LAYOUT ELEMENTS

QC CHECKLIST

Copyrights to artwork and other image content arethe sole property of the creator. No items on thispage shall be reproduced without prior consent, verbaland/or written. All other items contained herein arethe sole property of GM Nameplate and/or its subsidiaries.©2011 GM Nameplate/SuperGraphics all rights reserved.

2201 Fifteenth Avenue West Seattle, Washington 98119Phone: 206.284.2201Toll Free: 800.695.4185Fax: 206.284.8510www.supergraphics.com

Sales: M. Gencarelle

AM: J. Carl

Design: H. Baarslag

Proof Filename

1870_P01_UCB_Mural_prf

Client/Description

UCB - Cal Rec

Specifications/Scale

1/10

DUE DATE Output Scale: 1/1

File Path:Production/XXXX/output/

Notes:

08.02.12

Sign and date:

Sign

UCB_Bridge_MuralBleed Size: 242”w x 50”hFinal Size: 240”w x 48”hQty: 1

UCB_WeightRoom_MuralBleed Size: 542”w x 50”hFinal Size: 540”w x 48”hQty: 1

UCB_Hallway_MuralBleed Size: 506”w x 50”hFinal Size: 504”w x 48”hQty: 1

PROOF APPROVEDBY CUSTOMER AND AM

AM TO QC

PRODUCTION TO QC

COLOR MATCH

MULTIPLE PROOFS

PAGE: OF

OVERLAP

SIZE

COLOR

LAYOUT ELEMENTS

QC CHECKLIST

CAL REC SPORTS Event: Rec Sports Facility (RSF) Type: Banners fixed in the RSF communal areas (gym, hallways, atrium) Reach: 1 Million+ visitors each year

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PRINT MEDIA

ASUC AUXILIARY & ASUC Event: Caltopia 2013 Collateral: Game Cards Reach: 3,000+ cards distributed at ASUC tables

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CAL ATHLETICS Event: Football Season 2013 Collateral: Quarterly Magazine Reach: 10,000+ magazines distributed

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CAL ATHLETICS Event: Basketball Season 2013/2014 Collateral: Pocket Schedules Reach: 70,000+ distributed

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CAL REC SPORTS Event: Caltopia 2013, the Largest College Lifestyle Event in the Nation Collateral: Printed and online event guides Reach: 5,000+ printed guides distributed

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CAL REC SPORTS Event: Caltopia 2013 Collateral: Caltopia Event Guide – Pepsi Ads Reach: 5,000+ printed guides distributed

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CAL REC SPORTS Event: Caltopia 2013 Collateral: Caltopia Event Guide – Pepsi Ads Reach: 5,000+ printed guides distributed

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MERCHANDISE

ASUC AUXILIARY & ASUC CELL PHONE DOTSEvent: CaltopiaQuantity: 1,000 buttons were handed out at our tablesASUC AUXILIARY Event: Caltopia 2013 Product: Website cards and cell phone buttons Quantity: 1,000+ cards and buttons distributed at ASUC tables

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GA TOTE BAGSEvent: Welcome WeekQuantity: 1,300 bags were handed outASUC AUXILIARY

Event: Welcome Week 2013 Collateral: Tote bags Reach: 1,300+ bags distributed

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LEAD CENTER PENSEvent: CalapaloozaQuantity: 1,600 pens were handed out

ASUC AUXILIARY Event: Calapalooza 2013 Product: Branded pens Quantity: 1,600 pens distributed

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ASUC AUXILIARY Event: Cal Day 2013 Product: Game cards, water bottles, bubbles, cell phone stands, Post-it notes and lunch bags Quantity: 2,000+ game cards, 7,500+ swag items

CAL ATHLETICS Event: Branding in Haas Pavilion Product: Wall clocks, white boards, mini fridges Quantity: 12

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CAL ATHLETICS & CAL DINING Event: Football Season 2013 Product: Gameday T-Shirt Quantity: 8,000 Gameday T-shirts distributed to student section with ticket purchase.

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!" #"$%&'()*GOOD

CAL REC SPORTS Event: Caltopia 2013 Product: Do Something Good T-Shirts Quantity: 1,000 T-shirts distributed in exchange for pledge to contribute service in the community

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AT ARTS HERE

BerkeleyApt.com

CAL REC SPORTS Event: Caltopia 2013 Product: Annual event T-shirts Quantity: 4,000 T-shirts distributed

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CAL REC SPORTS Event: Fitwell Week 2013 Product: Inspire, Engage, Connect, Transform, Reflect, Discover T-shirts Quantity: 1,000 T-shirts distributed

CAL REC SPORTS Event: Caltopia 2013 Product: Keep Calm and Stay Golden tank tops Quantity: 1,000 tank tops distributed via onsite social media contest

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CAL REC SPORTS Event: Caltopia 2013 Product: Sunglasses Quantity: 1,000+ sunglasses distributed at Cal Rec Sports exhibitor booths

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CAL REC SPORTS Event: Caltopia 2013 Product: Drawstring backpacks Quantity: 1,000 bags distributed at Cal Rec Sports exhibitor booths

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CAL REC SPORTS Event: Bear Hugs @ The Comfort Zone 2013 Product: Teddy bears Quantity: 200 bears signed by the Cal community & distributed to the Children’s Hospital of Oakland

And I would like to give you a

Bear Hug!

My name isI’m from

HAPPY HOLIDAYS & GO BEARS!

EXPERIENTIAL

ASUC AUXILIARY Event: Caltopia 2013 Activation: Photo booth Reach: 562 photos taken and distributed to students

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REC SPORTS & ASUC AUXILIARY CO-BRANDED WALL OF GRATITUDEEvent: CaltopiaQuantity: 4 double-sided walls

CAL REC SPORTS AND ASUC AUXILIARY Event: Caltopia 2013 Activation: Co-branded Gratitude Wall (4-double-sided walls) Reach: 3,000+ signatures

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CAL REC SPORTS Event: Caltopia 2013 Activation: Tabling, sampling, giveaways Reach: 100,000+ Pepsi samples distributed

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CAL REC SPORTS Event: Caltopia 2013 Activation: Tabling, sampling, giveaways Reach: 40,000+ Naked Juice samples distributed

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CAL REC SPORTS Event: Partners Lunch 2013 Activation: B2B networking Reach: 85+ partners in attendance

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CAL REC SPORTS Event: Cal Day 2013 Activation: 7,000+ samples distributed Reach: 5,000+ current and prospective students, families and alumni

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CAL REC SPORTS Event: Fitwell Week 2013 Activation: 2,000+ samples distributed Reach: 10,000+ student and non-student members

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CAL REC SPORTS Event: 3-on-3 Basketball Tournament 2013 Activation: 200+ samples distributed, team T-shirts Reach: 48 student teams (150+ students)

DIGITAL MEDIA

CAL ATHLETICS Channel: Cal Football E-Newsletter Audience: Student and non-student subscribers

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CAL ATHLETICS Channel: Cal Athletics Facebook Page URL: facebook.com/CalAthletics Audience: Students and non-students

CAL ATHLETICS Channel: Cal Athletics Facebook Page URL: facebook.com/CalAthletics Audience: Students and non-students

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CAL ATHLETICS Channel: Cal Athletics Website URL: calbears.com Audience: Students and non-students

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CAL REC SPORTS Channel: Bi-Annual Cal Bears Auction Website URL: calbearsauction.berkeley.edu Audience: Non-students

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CAL REC SPORTS Channel: Cal Rec Sports Website URL: recsports.berkeley.edu Audience: Students and non-students

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CAL REC SPORTS Channel: Caltopia Website URL: caltopia.berkeley.edu Audience: Students and non-students

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CONCESSIONS

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CAL ATHLETICS AND CAL DINING Venue: Memorial Stadium Audience: Students, and Cal community

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VENDING & CONVIENENCE STORES

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CAL REC SPORTS Venue: Rec Sports Facility Audience: Students and non-students

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CAL REC SPORTS AND CAL DINING Venue: Rec Sports Facility Pro Shop Audience: Students and non-students

SUSTAINABILITY

BEVERAGE ALLIANCE & PEPSI Project: UC Berkeley Zero Waste Co-branded: 13 Max-R waste & recycling units placed strategically throughout the UC Berkeley campus Reach: Students and non-students

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COLOR OF PRODUCT C- SAND WITH A, F, B & F- GREEN, BLUE, BLACK & BLUE SPLIT TOP

ITEM OXFORD 22 GAL QUAD ENGRAVED / DECAL BOTH SPECIAL INSTRUCTIONS:ORDER QUANTITY 1 DECAL SIZE SEE BELOW WHITE, NAVY, CHROME YELLOW, MED BROWN AND

MED GREEN MATERIAL THICKNESS 5/8" RESIN POURED (*Y/N) YES

LOGO (Y/N) YES RESIN COLORS SEE SPECIAL

CUSTOMER NAME: UNIVERSITY OF CALIFORNIA BERKELEYSALES ORDER # 60785 ORDER DATE: 12/19/11SALES EXECUTIVE: JASON PROMISE SHIP DATE: NONEDRAWN BY: SARAH PROOF DATE: 1/5/11

LANDFILLCOMPOST BOTTLES& CANSMIXED PAPER

LANDFILLCOMPOST BOTTLES& CANSMIXED PAPER

4.8694"

7"

LANDFILLCOMPOST BOTTLES& CANSMIXED PAPER

LANDFILLCOMPOST BOTTLES& CANSMIXED PAPER

4.8694"

7"

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