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This slide presentation has been updated! See the newest version on SlideShare: http://www.slideshare.net/CAppleton/fundraising-predictions-2014-and-beyond-texas-library-association. This presentation refers to a blog post on my WordPress site: http://carolynmappleton.wordpress.com/posts/2012-advice-from-carolyn-on-nonprofit-fundraising/.
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Carolyn M. Appleton, CFRE
carolynmappleton.wordpress.com
Tried and True
Do what you have always done to secure funding for your nonprofit organization
Your organization has its own personality and way of doing things
Build on your strengths, continually refine and improve your fundraising activities at all levels!
Having Said That …
Your own needs – and those of other nonprofits – are probably
increasing
Economic challenges mean heightened competition for
government, individual, foundation and corporate dollars
Heightened fundraising activities by your nonprofit colleagues
mean your nonprofit’s “voice” may be “drowned out”
Suggestions
Reduce your dependence upon government funding
Enhance your private sector fundraising activities
(individuals, foundations, and corporations)
Enhance your stewardship of existing donors, to be sure they
stay with you
Don’t forget the volunteers!
Invest in the future, and the future is …
Boomers and Seniors
Some 10,000+ people are retiring daily;
these groups are charitably-inclined
Make it easy - and enticing - to place
your nonprofit in Wills and
in estate plans
Devote staff time to promoting
planned giving
Consider a council of professional advisors
Invest in a professional system to manage planned giving
Consider New Ideas
Learn new technologies to
save money and increase
effectiveness (i.e., cloud computing,
video, phone tech services,
mobile apps, Microsoft tools)
Consider “crowdfunding” (broad-based fundraising campaigns
to attain goals large and small)
Use social media to communicate your mission, needs and
vision – but think “smart” to avoid becoming overwhelmed
Charity lotteries, a concept whose time has come …
Many Factors at Work
Women are playing greater
roles in charitable decisions
So-called “minority” populations
are growing in size, influence, and affluence
Professional advisors are being asked to help
donors make charitable decisions more than ever
before
Donors are becoming more “tech savvy”
Consider these factors as you move forward in our
brave new world!
Thank you!
This presentation is based on an article found on Carolyn’s blog
(January, 2013).
To read more, including additional supportive resources:
http://carolynmappleton.wordpress.com/posts/2012-advice-from-carolyn-on-nonprofit-
fundraising/
Carolyn M. Appleton, CFRE cappleton@earthlink.net
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