View
754
Download
1
Category
Preview:
DESCRIPTION
Workshop C: Shout it From the Rooftops! How to Design a Successful Dissemination and Marketing Plan
Citation preview
Workshop C: Shout It from the Rooftops! How to Design a Successful Dissemination and Marketing Plan Wednesday, October 26, 2011, 1:00-4:00 pm Room: Diplomat Rooms, Omni Shoreham Hotel, Washington, D.C.
1
Facilitators: Jane Ostrander, jostrander@tmcc.edu, DPBL, NV Lara Smith, lara.smith@domail.maricopa.edu, MATEC, AZ Tressa Gardner, patressa.gardner@fdtc.edu, SC ATE, SC Assisted by: DPBL Project Team: Brent Hirata, Leeward CC; Judy Fredrickson, Truckee Meadows CC; Cathy House, Truckee Meadows CC
AGENDA 1:00 Overview
1:15 Expert Panel
• Resource: ATE Central Marketing Handbook Expert: Chanda Halderman
• Resource: ATE TV Expert: Anthony Manupelli
• Resource(s): Teaching Technicians, Website Options, Twitter , Facebook Expert: Patressa Gardner
• Resource: Exhibits, Posters, & Banners Expert: Mar ilyn Barger
1:50 Peer Review Of Your Existing Marketing and Dissemination Plans 2:10 Break 2:25 Round One Tables with the Experts
Table 1: Google Ad Words With Michael Lesiecki
Table 2: Exhibiting/Conference Par ticipation With Chr istine Dossey
Table 3: Purposeful Networking With Mel Cossette
Table 4: Webinars & Matec Networks With Lara Smith
Table 5: Newsletters With Mar ilyn Barger
Table 6: Telling Your Story With Data With Joyce Latulippe
2:45 Round Two Tables
3:05 Round Three Tables
3:25 Revisit Peer Review
3:40 Report Out
3:50 Closing
SHOUT IT FROM THE ROOFTOPS ! How to Design a Successful Dissemination and Marketing Plan
Welcome & Overview
2
Agenda • Expert Panel • Peer Review • Break • Round Table 1 • Round Table 2 • Round Table 3 • Peer Review Revisited • Report • Closing
3
Expert Panel & Table Hosts
4
TeachingTechnicians.org Resource List
5
Peer Review
6
Table Topics 1. Google Ad Words :: Michael Lesiecki
2. Exhibiting/Conferences :: Christine Dossey
3. Purposeful Networking :: Mel Cossette
4. Webinars & MATEC Networks :: Lara Smith
5. Newsletters :: Marilyn Burger
6. Telling Your Story with Data :: Joyce LaTulippe
7
Break
8
Table Topics 1. Google Ad Words :: Michael Lesiecki
2. Exhibiting/Conferences :: Christine Dossey
3. Purposeful Networking :: Mel Cossette
4. Webinars & MATEC Networks :: Lara Smith
5. Newsletters :: Marilyn Burger
6. Telling Your Story with Data :: Joyce LaTulippe
9
Round Table 1
10
Table Topics 1. Google Ad Words :: Michael Lesiecki
2. Exhibiting/Conferences :: Christine Dossey
3. Purposeful Networking :: Mel Cossette
4. Webinars & MATEC Networks :: Lara Smith
5. Newsletters :: Marilyn Burger
6. Telling Your Story with Data :: Joyce LaTulippe
11
Round Table 2
12
Table Topics 1. Google Ad Words :: Michael Lesiecki
2. Exhibiting/Conferences :: Christine Dossey
3. Purposeful Networking :: Mel Cossette
4. Webinars & MATEC Networks :: Lara Smith
5. Newsletters :: Marilyn Burger
6. Telling Your Story with Data :: Joyce LaTulippe
13
Round Table 3
14
Peer Review Revisited
15
Report
16
Closing
17
Thank you
Tressa Gardner Patressa.Gardner@fdtc.edu TeachingTechnicians.org
Jane Ostrander jostrander@tmcc.edu learnpbl.org
Lara Smith lara.smith@maricopa.edu matecnetworks.org
18
putting your best foot forward
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
Florida Advanced Technological Education Center October 2011
This material is based upon work supported by the National Science Foundation, under the following grant #XXXXXX. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.
Florida Advanced Technological Education Center October 2011
www.nsf.gov
www.fl-ate.org
1
Information Session Outline
• Warm up Activity (hands on) • Discussion: What is the Story? • About Data: Good Quotes & Examples • Making Data Dance: Information is
Beautiful: David McCandles or Hans Rosling (videos)
• Data Inquiry: A Worksheet
2
About Data Representations
“Everything should be made as simple as possible, but not simpler.” -- Albert Einstein
“The greatest value of a picture is when it forces us to notice what we never expected to see.” – John W. Turkey – Exploratory Data Analysis
“Absolute figures in a connected world don’t give the full picture – we need connected data – let the data set change your mind set” -- David McCandless quoting Hans Rosling
3
Precautionary Notes: Michael Friendly
“Information integrity requires that a graph must not show data out of context, and should make important comparisons both visually prominent, and on an equitable basis -- ceteris paribus-- all other things should be kept equal.”
“In spite of the fact that the pie chart was a true graphic innovation when introduced by Playfair (1801), the pie chart has subject to more graphic abuse than almost any other graphic form.” -- Gallery of Data Visualization
4
Bad Prison Pie
This is based on a study tracking 272,111 prisoners in 15 states. Source is US Dept. of Justice Statistics: Reentry Trends in the US
5
Try a Better Pie – The Yoda Pie
• http://flowingdata.com/2011/09/18/yoda-pie-chart/ • Get the book by Nathan Yau: Visualize This:
http://book.flowingdata.com/
6
Data for Decision Making: College Rating
How many ways can you rate a college? Let me count the ways…better yet, let me see the ways! http://flowingdata.com/2010/09/08/various-ways-to-rate-a-college/
7
Bringing Data Alive • Examples from TED Talks: • Hans Rosling’s Let My Data Set Change Your
Mindset: http://www.ted.com/talks/hans_rosling_at_state.html • Gapminder Tool: http://www.gapminder.org/ • David McCandless Information is Beautiful:
http://www.informationisbeautiful.net/2010/the-beauty-of-data-visualization/
8
Additional Resources
Located on Tressa’s Website soon! Contact: Joyce.LaTulippe@gmail.com 781.640.9672 (cell) Skype: joytulip2
Recommended