2009 Tstc Social Media Presentation

Join the Social Media Groundswell

Overview• Discover social media tools plus do’s and

don’ts for social media marketing, • Explore how microblogging, social

bookmarking, and blogs can extend your reach online, and

• Learn to leverage your digital assets for social media promotion including images, video (Flickr & YouTube)

• Pull together social media basics, tools and examples to develop a practical social media strategy for you.  

Before we get started…

Which Social Media tools are you interested in learning most:

___ Twitter ___ MySpace___ Facebook ___ LinkedIn___ YouTube  

___ Blogger ___ Flickr ___ Digg ___ Other: ____________________  

Social Media StatsAROUND THE WORLD• 675,854,000 people a month use social

networks• 70.4% of the global online population use

social networks every month• Social networks see 360 trillion pages

viewed per month• Users spend 11% of their time online on

social networksRetrieved from: http://blogs.myspace.com/index.cfm?fuseaction=blog.ListAllCustom&friendId=423649524&swapped=true

Social Media Do’s• It is okay to have a Social Media identity

for a business or for an individual • Claim your name on Twitter. • Listen and observe. • Use the various tools for sharing specific

media. • Share good links. Share your expertise.

Be generous with your expertise.

Social Media Do’s• Engage with people's real wants, needs

and actual interests. Instead of trying to push your own agenda.

• The golden rule is to treat others as you would like to be treated. Or tweet others as you would like to be tweeted.

Social Media Don’ts• Pushing an agenda strongly will just make

you look like a spammer.• If you're trying to sell directly through your

social media, that will also flag you as a spammer.

• Don't shout. It makes sense, but people do it. Accept other views.

• Don't try to compete for a high score. • Don't treat it as a technology. Treat it as a

medium where people interact.

Social Media Don’ts• Don't treat it as one-way communication. It's social media.

• Don't be a robot. Be a human being. • Don't hide your identity. Be yourself.• Don't try to run before you walk. Don't try to

do too much too soon.• Never, ever post drunk, tired or emotional. • Don’t try too much … share your own stuff

only; tweet 100 times a day; change your Facebook status every 10 seconds.

SM Tools Twitter

Why Tweet?• One of the 10 top social media sites• Twitter.com is fastest growing

increasing 1,928% year-over-year – June 2008 1 million unique visitors – June 2009 21 million unique visitors

• Twitter the fourth most visited member communities site.

SM Tools Twitter

Why Tweet?• Average time per person on Twitter

increased 522% year-over-year– 5 min. 2 sec. June 2008 – 31 min. 17 sec. June 2009– Fastest growing by time per person among

the top 10. (Source: Nielsen Online)

SM Tools Twitter

Why Tweet?• Building Community• Improving Customer Service• Prospecting & Selling• Increasing Brand Awareness• Networking • Listening  

SM Tools Twitter

What is Twitter?• An ongoing stream of information, kind of like

a chat session. • Direct Messages are like email from

one person to another, private. • Tweets are on a public timeline (unless you

have changed your settings to show only to those who you allow to “follow you.”

SM Tools Twitter

Twitter Tools Abound

• Tweet Chat• TweetLater• TweetDeck• Ubertwitter• And more…

SM Tools Twitter

Your Twitter Profile

SM Tools Twitter

Marketing Tip #1

You can create a unique look for your Twitter page that's totally different from other people's Twitter page. Your Twitter page can reflect the look, feel and identity that you have set in place for others to see.

SM Tools Twitter

Marketing Tip #2

Because you are a person communicating with other people on Twitter, you should

add something personal in there like "a mom" or "a dad" or "father of three." Those kinds of things actually add a little more personality into your biography.

SM Tools Twitter

Marketing Tip #3

Instead of using the automatic RT method, try this: "TSTC tops the list” and then the URL. Then say, "via @EliskaF."

SM Tools Twitter

Marketing Tip #4

Often people are very responsive with direct messages whereas they are not responsive at all with regular email.

SM Tools Facebook

Why Facebook?•More than 200 million active users.•Demographic with 35- to 54-year olds

are the fastest growing demographic, and the 55+ demographic isn't far behind.

•Began by and for college students.

SM Tools Facebook

What is Facebook?• Facebook continues to lead as the

No. 1 U.S. social networking site for the sixth month in a row.

• 87.3 million unique visitors in June 2009.

SM Tools Facebook

What is Facebook?• Facebook was also the No. 1 social

networking site among the top 10 when ranked by average time per person.

• Visitors spending avg. 4 hrs 33 mins. on the site in June. 240% year-over-year increase. (Source: Nielsen Online)

SM Tools Facebook

What is Facebook?

SM Tools Facebook

Facebook Fan Pages

SM Tools MySpace

Why MySpace?• MySpace.com is moving

toward becoming an “entertainment portal,” with MySpace Music helping to cement their presence in SM.

SM Tools MySpace

Why MySpace?• Since the site’s launch in

September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent.

(Source: Nielsen Online

SM Tools MySpace

What is MySpace?• MySpace is a social networking

website with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music ...

• Profile is more customizable than Facebook• Preferred by some of TSTC’s younger prospects

and new students

SM Tools MySpace

Creating an Account

SM Tools LinkedIn

Why LinkedIn?• Brand permeation• Grow your network• Nurture relationships• SEO

SM Tools LinkedIn

What is LinkedIn?• LinkedIn is a business-oriented social

networking site founded in Dec. 2002 and launched in May 2003 mainly used for professional networking.

• As of July 2009, it had more than 43 million registered users, spanning 170 industries.

SM Tools LinkedIn

Creating Your Profile

SM Tools Blogger

Why Blogger?• Helps you to keep fresh content on

the Web, building your brand.• Helps you establish your expertise.

You write about what you know. You write case studies, answer questions, give examples and have conversations.

• Helps you control your message.

SM Tools Blogger

What is Blogger?• Blogger is a content management

system that builds a personal website. • It's one of the easiest ways to publish

your content on the web as well as attract organic search results. - Blogger (no tech skills required and a

Google product)- Wordpress.org (requires tech expertise- TypePad (no tech skills required)

SM Tools Blogger

Preparing to Blog• Determine your ideal prospects, your

audience. • Keep it useful and relevant.• Make a goal – to interact, build

community, enhance credibility, reputation, or build expertise, generate prospects, industry partners?

SM Tools Blogger

Preparing to Blog• Be clear about your topics. People

mostly want advise. What advise can you offer?

• Read other blogs in your field and see what other people are writing about in your niche and start connecting with those people, bouncing off of their posts.

SM Tools Flickr

Why flickr?• Upload and share photos to other

sites.• Photos can be of higher quality.• Uses someone else’s server.• Solution to sharing photos on

Facebook and MySpace, etc. in one swoop.

• Easy to use!

SM Tools Flickr

What is flickr?According to Flickr, it is almost certainly the best online photo management and sharing application in the world.

SM Tools Flickr

Getting started on flickr• Get a Yahoo ID at yahoo.com if you

don’t have one. • Go to flickr.com and sign in. Click

Upload Photos to get started.• Upload them individually or

download a Flickr desktop tool to automate the process.

SM Tools Flickr

Getting started on flickr• Adding photos creates a

photostream.• Can be a single set of images or

organized by subject, location or any label you wish.

• Flickr sets default to Public, but you can change this to Private.

• Be free or go Pro, you’re choice.

SM Tools YouTube

Why YouTube?People are marching in droves to the web to watch video. Most people have broadband. YouTube’s innovations include:•Easy for users to contribute videos•Central location to find video•Helping users host and link to videos on the Internet.

SM Tools YouTube

What is YouTube?YouTube is a video-sharing site that lets users upload and view all sorts of video clips online. The site has become a repository for literally millions of movie and TV clips, music videos, home videos, and video blogs.

SM Tools YouTube

Setting up a YouTube Channel

BEWARE: Do not upload any TV shows, music videos, music concerts, or commercials without permission unless they consist entirely of content you created yourself.

SM Tools YouTube

Uses of YouTube1. Flag a video for future viewing2. Save your favorite videos3. Create a video playlist4. Share a video via email5. Watch on your mobile device

SM Tools YouTube

Uses of YouTube6. Post a video comment7. Post video to your blog8. Upload live video to your channel9. Upload videos from your phone10. Edit within YouTube (basic)

SM Tools Digg

Why Digg?Build visibility and authorityGrow your direct trafficConnect with key influencersBoost your audience reachIncreased stickiness and loyaltyEncourage links

SM Tools Digg

What is Digg?• Social bookmarking site. Bookmarking, but

shared with other peopl• You can make friends and share the cool

links with those people automatically. They can just have a look.

• Includes voting mechanism to vote content up or down.

SM Tools Digg

Other Bookmarking Sites• Digg.com - Tough but worth it• Del.icio.us - Not huge traffic but

sometimes gain links long after• Reddit.com - Not too tough, nice little traffic

spike• StumbleUpon.com - Easiest to get traffic• Mixx.com - Up and coming, one to watch

SM Tools Digg

Your Digg Profile

Copyright Texas State Technical College, all rights reserved. Published October 2009.

Questions?