17 social media things you should definitely know

17 social media things you should definitely know

@OgilvyUK // @whatleydude #17thingsofwin

@OgilvyUK // @whatleydude #17thingsofwin

1. If there’s no ROI then there’s

no reason for even bothering.

@OgilvyUK // @whatleydude #17thingsofwin

2. Question:

Do you follow@MagicRecs on Twitter?

@OgilvyUK // @whatleydude #17thingsofwin

2. Question:

Do you follow@MagicRecs on Twitter?

(if not, why not?)@OgilvyUK // @whatleydude #17thingsofwin

@OgilvyUK // @whatleydude #17thingsofwin

3. Facebook Inspiration: News Feeder

@OgilvyUK // @whatleydude #17thingsofwin

3. Facebook Inspiration: News Feeder

@OgilvyUK // @whatleydude #17thingsofwin

3. Facebook Inspiration: News Feeder

@OgilvyUK // @whatleydude #17thingsofwin

3. Facebook Inspiration: News Feeder

@OgilvyUK // @whatleydude #17thingsofwin

While we’re talking about Facebook…

@OgilvyUK // @whatleydude #17thingsofwin

4. Look at all this new Facebook stuff!

@OgilvyUK // @whatleydude #17thingsofwin

4. Look at all this new Facebook stuff!

NEW NEWSFEED!

@OgilvyUK // @whatleydude #17thingsofwin

4. Look at all this new Facebook stuff!

NEW NEWSFEED!

@OgilvyUK // @whatleydude #17thingsofwin

4. Look at all this new Facebook stuff!

NEW NEWSFEEDALGORITHM!

@OgilvyUK // @whatleydude #17thingsofwin

4. Look at all this new Facebook stuff!

NEW NEWSFEEDCOMPETITION RULES!

@OgilvyUK // @whatleydude #17thingsofwin

4. Look at all this new Facebook stuff!

NEWSFEEDALGORITHM

COMPETITIONS

OH MY!

@OgilvyUK // @whatleydude #17thingsofwin

4. Look at all this new Facebook stuff!

One last stat…

@OgilvyUK // @whatleydude #17thingsofwin

4. Look at all this new Facebook stuff!

One last stat…

OH MY!

@OgilvyUK // @whatleydude #17thingsofwin

5. Chrome Plug-ins are awesome

@OgilvyUK // @whatleydude #17thingsofwin

5. Chrome Plug-ins are awesome

While not strictly SOCIAL they still add value

@OgilvyUK // @whatleydude #17thingsofwin

5. Chrome Plug-ins are awesome

While not strictly SOCIAL they still add value

@OgilvyUK // @whatleydude #17thingsofwin

5. Chrome Plug-ins are awesome

While not strictly SOCIAL they still add value

@OgilvyUK // @whatleydude #17thingsofwin

5. Chrome Plug-ins are awesome

While not strictly SOCIAL they still add value

@OgilvyUK // @whatleydude #17thingsofwin

5. Chrome Plug-ins are awesome

While not strictly SOCIAL they still add value

5. Chrome Plug-ins are awesome

@OgilvyUK // @whatleydude #17thingsofwin

6. WHERE DO YOU/I/WE FIND COOL STUFF?

@OgilvyUK // @whatleydude #17thingsofwin

6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve

@OgilvyUK // @whatleydude #17thingsofwin

6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve- Brandflakes for Breakfast

@OgilvyUK // @whatleydude #17thingsofwin

6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve- Brandflakes for Breakfast- GoKicker (latest)

@OgilvyUK // @whatleydude #17thingsofwin

6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve- Brandflakes for Breakfast- GoKicker (latest)- Super Punch

@OgilvyUK // @whatleydude #17thingsofwin

6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve- Brandflakes for Breakfast- GoKicker (latest)- Super Punch- Iheartpundits

@OgilvyUK // @whatleydude #17thingsofwin

6. WHERE DO YOU/I/WE FIND COOL STUFF? - Adverve- Brandflakes for Breakfast- GoKicker (latest)- Super Punch- Iheartpundits- And…(whisper it) MASHABLE

@OgilvyUK // @whatleydude #17thingsofwin

7. A word on LEGALS

@OgilvyUK // @whatleydude #17thingsofwin

ASA GUIDELINES:

If it’s in social, and you paid for it, you MUST make it clear to the consumer of that content

@OgilvyUK // @whatleydude #17thingsofwin

ASA GUIDELINES:

If it’s in social, and you paid for it, you MUST make it clear to the consumer of that content

#ad // #spon

@OgilvyUK // @whatleydude #17thingsofwin

8. People love lists

(that’s why you’re here)

@OgilvyUK // @whatleydude #17thingsofwin

8. People love lists

(that’s why you’re here)

@OgilvyUK // @whatleydude #17thingsofwin

8. People love lists

(that’s why you’re here)

@OgilvyUK // @whatleydude #17thingsofwin

8. People love lists

(that’s why you’re here)

@OgilvyUK // @whatleydude #17thingsofwin

8. People love lists

(that’s why you’re here)

@OgilvyUK // @whatleydude #17thingsofwin

8. People love lists

(that’s why you’re here)

@OgilvyUK // @whatleydude #17thingsofwin

9. IFFFT

IfThisThenThat

F***ING. USEFUL.

@OgilvyUK // @whatleydude #17thingsofwin

10. RSS

@OgilvyUK // @whatleydude #17thingsofwin

10. RSS

Use RSS? GOOD.

@OgilvyUK // @whatleydude #17thingsofwin

11. PRINCE IS ON TWITTERFollow him, innit

@OgilvyUK // @whatleydude #17thingsofwin

11. PRINCE IS ON TWITTERFollow him, innit

@OgilvyUK // @whatleydude #17thingsofwin

12. 31% of the top 100 brands are on Tumblr

@OgilvyUK // @whatleydude #17thingsofwin

‘Famous for 15 seconds’

13. What is…

‘Disposable media’?

@OgilvyUK // @whatleydude #17thingsofwin

14. Short-form video is HOT

• VINE: 40m users• Airbnb want to make the

first VINE film• John Lewis launched

#whatmattersmost

@OgilvyUK // @whatleydude #17thingsofwin

15. THINK SOCIAL. THINK MOBILE.

@OgilvyUK // @whatleydude #17thingsofwin

16. CATS. PANDAS. GOATS.

More useful than Google+?

Maybe.

@OgilvyUK // @whatleydude #17thingsofwin

16. CATS. PANDAS. GOATS.

More useful than Google+?

Maybe.

@OgilvyUK // @whatleydude #17thingsofwin

16. CATS. PANDAS. GOATS.

More useful than Google+?

Maybe.

@OgilvyUK // @whatleydude #17thingsofwin

17. #Integration All the talk was of social TV But that was just the start

Hashtags are everywhere. This is not news. Where will you put one tomorrow?

@OgilvyUK // @whatleydude #17thingsofwin

Thank YOU

@OgilvyUK // @whatleydude #17thingsofwin

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