10 Social Media Tips for a University Setting

10 SOCIAL MEDIA TIPS

for a university setting

Patrick Powers | Webster University

ALWAYS HAVE A PLAN

Why are we doing this?

What are we trying to accomplish?

Who is our audience?

SEND ‘EM HOME

The website is the one and only place on the Internet where we

maintain total control.

RESPECT PRIVACY

Not everyone wants you to see their embarrassing party pics … they also

don’t want to see yours.

A PICTURE IS WORTH

1,000 WORDS

Photos in Facebook generate 10 times the amount of traffic as a post

limited by only text.

DON’T SWEAT THE

SMALL STUFF

The bar for quality on a social network site is low. There’s no need to hire Annie

Leibovitz for photos.

POST REGULARLY

How often do you check your own Facebook account looking for

something new?

ANSWER EVERYONE

Participation in an community is the only way to grow. No one asks a question

hoping it goes unanswered.

LET IT BE

Social networks have an unbelievable ability to self correct; censoring for the

good is always a bad idea

EVERYTHING CAN BE

MEASURED

Facebook fans, Twitter click rates, total pageviews, user demographics,

traffic patterns

HAVE FUN

Social networks are nothing more than people communicating online.

People are drawn to fun.

QUESTIONS

Patrick Powers

314-968-7002

patrickpowers59@webster.edu