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« NOTHING BUT ACES »
Donostia/San Sebastian, September24th 2009
Didier Clarinval
Donostia/San Sebastian , September 24th 2009
Caroline Brakel
Summary:
- What? - Where ? - Who ? - When ?- How ? - Results ?- New challenges ?
1. WHAT ?
Our mission :
We created, and we manage nowa programme aiming to raise entrepreneurship through Wallonia.
What’s « entrepreneurship »?
As economic agency, AS-E works at 2 levels :
1°« Esprit d’entreprendre » desire to act (initiative, responsability, team spirit, …) Youngster (primaire), general education, non-economic education, …
2°« Esprit d’entreprise » desire to create economic activity Vocational education, business schools, …
2. WHERE ?
Wallonia = Walloon Region
- 1 of the 3 federal regions of Belgium - 16,844 km²- About 3,4 million inhabitants- Capital= Namur - Largest metropolitan area = Liège - Others main cities are Charleroi, Mons, Arlon, …- French as common language, - a german speaking minority in the east
3. WHO ?- THE AS-E- ITS « ENTREPRENEURSHIP TEAM » - EXPERT AND GUIDANCE COMMITTEE- FIELD PARTNERS
The AS-E
AS-E is an Economic Development Agency created in 2006 by the Walloon Government within the framework of a large developpment plan called « Marshall Plan for Wallonia »
Missions of AS-E
Coordination of various actors in the field of creation, development and transmission
Grants for starters and innovative SME’s
Competitive intelligence
Annual starter/SME award …
The « Entrepreneurship TEAM »
the Head of the Agency
2 coordinators in charge of strategy, organization, communication, …
a « SALES FORCE » of 5 teachers
1 people in charge of the german speaking region
The « Entrepreneurship TEAM » is supported by :
A Guidance Committee which brings a wide number of partners together = all the major players involved in this issue :
A private Expert : FREE
Field partners
Some of the private and public organizations acting on field
And about 10
4. WHEN?
Before 2007
Some operations are financed by Governement(Junior Entreprise, Dream-day …)
Teachers are not deaply implicated
No specific communication campain
Coordination is not yet a key but FREE, as private organization began to gather some actors (entrepreneurs, policy makers) in a common approach
2007 : The Agency launched a global « Entrepreneurship awareness program 2007-2013 » …
Strategy
Guidance Committee
Money
And starts with coordination and promotion of existing operations (junior enterprise….)
2008 -2009 the Agency quickly distinguishes itself by an original methodology based on :A top-down approach with a higher range (20 now !) of operations available all over Wallonia A bottom-up approach with small, specific and focused operations in schools and ind CEEA structured communication with baseline « nothing but aces »A « SALES FORCE » distinguished in the European Enterprise Awards (Prague) …
5. HOW ?
A structurated programme offered to schools A strong marketing strategy A day-to-day presence of our Agents in schools and around The setting-up of a specific measure only proposed by our team to schools and CEE Our choice for « of the field » teachers and their integration in a « sales force »
The « programme »?
1° Old field partners go on to work in schools with their « product » (junior enterprise) ; new ones are selected by AS-E complementing the initial offer
2° AS-E leads the common communication and manages the common « sales force »
3° AS-E proposes some micro-grants (« bourses pour projets innovants ») helping specific appropriation in schools
How is the programme structurated to convince teachers to introduce entrepreneurship ?
5 axes with a panel of proposals : “s’éveiller” : meetings of professionals “s’ouvrir” : activities based on creativity “s’essayer” : learning by doing
(like young enterprise) “se mesurer” : participation to contest MINI-
ENTREPRISES “s’envoler” : various activities in the last year of
studies …. (like CEE = “Clubs d’Etudiants Entrepreneurs”)
about 50 field experiences
6. RESULTS
Results 2008-2009
367 schools involved at various degrees (about 64 % of the target) :Implementing operations such as « junior enterprise » Running specific micro-entrepreneurship-projects… about 2500 teachers involved in these schools
32 962 pupils and students involved in 2008-2009
7. NEW CHALLENGES ?
A larger « tool box » for enthusiastic teachers
- diffusion of pedagogical tools explaining how to introduce « Entrepreneurship » in schools - more small innovative « entrepreneurial » projects lead by teachers- more « entrepreneurship team » in schools-…
Research of specific approachs in :
-Primary education and beginning of secondary education (where to reinforce the project pedagogy)
-Pedagogical education
-Universities & High Schools (to encourage initiatives in CEE and others)
Research of specific approachs in :
- Universities & High Schools
(to encourage initiatives in CEE and others)
WEBSITES – E-MAILS
www.wallonie.be AS-E : www.as-e.be www.tousdesas.be
Didier Clarinval : dcl@as-e.be
www.entreprunners.be
Caroline Brakel : caroline.brakel@entreprunners.be
THANK YOU !
Donostia/San Sebastian , September 24th 2009
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