FRAC presentation at the National WIC Association conference in 2008.
New Food Choices 2009:
Building Community Partnerships
NWA Annual Conference
Geri HenchyFRAC
Healthy W.I.C.Healthy Communities
Building Community Partnerships to Reach Shared Goals
Improve the Health of Women, Infants, and Children on WIC.
Open up Access to More Nutritious Foods in Low-income Communities.
Help to Create Healthy Low-Income Communities -- Reducing Overweight and Obesity.
Maximize New Food Package to:
• Partners
• Roles • Partnership Options: WIC Advisory Councils
Building Community Partnerships
Community Partners
Community Partners
AdvocatesFood Bankers
Food Pantry ProvidersFood Policy Council Members
Corner Store Initiatives
Community Partners
Immigrant OrganizationsFaith-Based Organizations
CAP AgenciesHead Start
Community Partners
Health & Nutrition AssociationsAAP, ADA, APHA
Extension Service
Community Partners
WIC ParticipantsWIC Local Agency Associations
Community Partners
Farmers’ MarketsFarmers
Roles for Community Partners
Release
Revision
Planning
Evaluation
Partners Can Play a Key Role at Each Stage
Implementation
J
Planning Stage:
Valuable Input on Choices for New Food Package
Rules
Assistance with Corner Stores
Corner Store Initiatives
Healthy Foods In Corner Stores
Good for WIC & the Community
Implementation Stage:
Partner Communication
Consistent Message
Partners CommunicationConsistent Message
Communicate the Value of the New Package
Partners Communication Consistent Message
Nutrition Education
Nutrition Education Message
Smart Shopping: •Fruits & Vegetables
•Whole Grain Bread
•Low-Fat Milk
Food Stamp Nutrition Education
Examples:• Food Pantry Providers• Advocates with
Hotlines
Evaluation: Feedback from Community Partners
on Impact of Changes.
WIC Advisory Councils
Summits
Partnership Options
WIC Advisory Councils
WIC Advisory CouncilsPartnerships for Success
The 3Ms
• Membership
• Mailings
• Meetings
District of ColumbiaWIC Food Package Advisory Council
New WIC Food Package Timeline
Key State Options to Include
Key State Options to Include
Children & Infants Packages
Maintain WIC Client Satisfaction
WIC Food PackageImplementation
Partners CommunicationConsistent Message
Communicate the Value of the New Package
Time For A Change Tool Kit
www.frac.org/WIC/index.htm
Geri Henchy
Food Research and Action Center
(202) 986-2200 Ext. 3025
Ghenchy@frac.org