Social Networking Mcsc Ajw Edits 10 2

Andy Wolberandy@npowermichigan.o

rg

www.NPowerMichigan.org

Social Networking for Nonprofits

Megan Englemengle@mnaonline.org

www.MNAonline.org

NPower’s MissionTo inspire and empower

nonprofits to use technology to better serve their communities.

www.slideshare.net/npowermichigan/

Examples of Social Media

• Social Bookmarking

• Blogging

• Feed Reading & Sharing

• Social Networking

• Photosharing

• Video

• Podcasts

del.icio.us/NPowerMichigan/

del.icio.us/MNAOnline/

CULTURE matters

PLACEmattersless

CONNECTIVITYmatters more

Weblogs

• Writing ordered by most recent items first

• Focus on a defined set of topics• Publish “feeds” (RSS*) so people can

“subscribe” to updates• One or more authors• Basic website content management

system

* RSS 2.0 = Really simple syndication

www.commoncraft.com

www.newsgator.com

www.soscs.blogspot.com

www.idealware.org

http://tinyurl.com/62e7ob

www.flickr.com/MNAOnline

www.flickr.com/photos/andywolber

Using Common Craft Videos

http://www.fashionofgoodwill.org/

http://tinyurl.com/24lnfd

“After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.”

Brendan Hurley, Senior Vice President of Marketing & Communications,

Goodwill of Greater Washington

www.myspace.com/nonprofitorganizations

www.myspace.com/thehumanesociety

www.diosacommunications.com/myspacebestpractices.htm

apps.facebook.com/causes/about

Microblogging

• A form of blogging comprised of user-created brief updates ~ 140 characters

• The truncated nature of the updates allows for less sifting and faster, more direct transmission of information

• The most popular microblogging service is currently Twitter – http://twitter.com/home

• http://twitter.com/MNAonline

http://twitter.com

www.ning.com

…Suzanne Plopper, for instance, is trying to raise $72,000 to help send 900 girls to school in Burkina Faso over the next three years. . .

As of Tuesday, 754 people had donated $21,309 to Ms. Plopper’s cause, putting it in second place among the organizations working internationally in the Parade version of the contest.

Source: Charities Vie for Prizes in Online Giving Experiment,by Stephanie Strom, January 31, 2008.

www.icthubknowledgebase.org.uk/strategydevelopment

The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . .

A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month.

Source: Foundation With Real Money Ventures Into Virtual World,by Stephanie Strom, July 22, 2007.

http://tinyurl.com/5kuxqd

www.slideshare.net/awolber/

http://linkbun.ch/2wqo

Andy Wolberandy@npowermichigan.org

Megan Englemengle@mnaonline.org