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A quick overview of the real costs of QSR food.
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QSR 101QUICK SERVICE RESTAURANTS LEARNINGS
The term “franchise” originated from a French word, meaning
“free from servitude”.
0
5,000,000,000
10,000,000,000
15,000,000,000
20,000,000,000
1999 2004
Sandwich, Subs and Wraps Market
70% Growth
$9.9 billion
$16.8 billion
Average QSR Food costs 26-32%
(McDonalds & Burger King 26-27%)
Costs
Soft Drinks1¢ per ounce
Paper5% of total sales
(10-15% of sale price, add 3-4¢ for cup, lid, straw)
Costs
Coffee 15-20%
Costs
Specialty Coffee 12-18% (no free refills)
Costs
Costs
Iced tea 5-10% (highest cost is the slice of lemon)
Beverages are very high margin products,
Menu should push beverages at every possible opportunity.
38% of foodservice sales are to-go
38% of foodservice sales are to-go
Take-out is a $160 billion industry
Top 10 Most Popular FoodsMen1) Hamburger2) French fries3) Pizza4) Breakfast sandwich5) Side salad6) Eggs7) Doughnuts8) Hash browns9) Chinese food10) Main salad
Women1) French fries2) Hamburger3) Pizza4) Side salad5) Chicken sandwich6) Breakfast sandwich7) Main salad8) Chinese food9) Chicken nuggets or strips10) Rice
QSR 101QUICK SERVICE RESTAURANTS LEARNINGS
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