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This slideshare is the first of a series explaining what is Pretotyping, and how to use it for early market validation. Pretotyping helps companies with Innovation Concept Testing. a.k.a. Make sure you are building THE RIGHT it, before you build IT right! Pretotyping was dubbed as "the future of concept testing" by Brand Genetics, London's independent insight and innovation consultancy for consumer brands. Pretotyping is about validating the market appeal and actual usage of a potential new product objectively and with the smallest possible investment of time and money. Pretotyping was born in 2009 in Google by the hands of Alberto Savoia, at that time Technical Director and Innovation Agitator. The objective of Pretotyping has always been to provide large corporations with the tools to "Invent like startups, go to market like grownups". Pretotyping is widely used as a key tool for early validation of Innovation at leading US corporations, and is now taking the leap across the pond to the UK and Europe.
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@Lionzan @PretotypeCo
Pretotyping Primer Series
What the Heck isPretotyping? #1
Leonardo ZangrandoEuropean Pretotyping Agitator
Pretotype.co.uk
@Lionzan @PretotypeCo
Pretotyping =
@Lionzan @PretotypeCo
Pretotyping =
validating market interest and actual use
of a potential innovation
by simulating the core experience
with the minimum investment of time and
resources
@Lionzan @PretotypeCo
INTERESTED?
@Lionzan @PretotypeCo
Pretotyping =
validating market interest and actual use
of a potential innovation
by simulating the core experience
with the minimum investment of time and
resources
@Lionzan @PretotypeCo
CORE EXPERIENCE
@Lionzan @PretotypeCo
Pretotyping =
validating market interest and actual use
of a potential innovation
by simulating the core experience
with the minimum investment of time and
resources
@Lionzan @PretotypeCo
minimum investment of resources
MIN
IMUM
INVESTM
EN
T
@Lionzan @PretotypeCo
WHY ?
@Lionzan @PretotypeCo
because
Most New Ideas
FAIL .@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
because
Most New Ideas
FAIL .@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
because
Most New Ideas
FAIL .
new products in 1 year
25k
@Lionzan @PretotypeCo
SAY
25,000
@Lionzan @PretotypeCo
because
Most New Ideas
FAIL .
new products in 1 year
25kfailure rate
80%
@Lionzan @PretotypeCo
80%
@Lionzan @PretotypeCo
WHYDO THEYFAIL ?
@Lionzan @PretotypeCo
they fai l
even if
perfectly
executed
●SEGWAY PICTURE
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
WHY?
F.L.O.P.Failure in
Launch
Operations
Premises
@Lionzan @PretotypeCo
HOW CANWE AVOID
FAILURE OF PREMISES?
@Lionzan @PretotypeCo
Premises
Make sure you are building the right ' it '
BEFORE
you build ' it ' right
@Lionzan @PretotypeCo
to be continued. . .fol low us on
@Lionzan & @PretotypeCoSl ideshare.net / leozan
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