Online Donation Service Providers

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This introduction to receiving online donations explains how credit cards are processed behind the scenes, outlines some of the online donation options for Canadian organizations, and discusses some of the factors to take into account when choosing a service provider.

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ONLINE DONATION SERVICE PROVIDERSTierney Smith

Thanks to IATS & Idealware for help with this presentation

Behind the scenes

The spectrum of online donations

A few options

AGENDA

BEHIND THE SCENES

Diagrams created by Idealware

STEP 1: VISITOR SUBMITS PAYMENT FORM

STEP 2: CHECK FOR FRAUD

STEP 3: TRANSFER $$ TO MERCHANT ACCOUNT

STEP 4: THANK VISITOR

STEP 5: RECORD TRANSACTION

STEP 6: GET THE $$

PUTTING IT ALL TOGETHER

Donation form on your website or vendor’s website

Payment processor

Your database

Less WorkLess Control

More WorkMore Control

CanadaHelps Completelycustom

Very simplee.g. Click and Pledge

Online donation service providerse.g. -GiftTool-Artez-Aura

E-commerce solutionse.g. PayPal(Note that some common alternatives such as Google Checkout and Amazon Payments are not currently available in Canada)

THE SPECTRUM

Do you process other types of online payments?

If so, consider an integrated tool e.g. PayPal, Gifttool

WHAT TO CONSIDER

What size & number of donations do you expect?

Pricing structure is different for each tool

WHAT TO CONSIDER

A setup fee when the account is openedA monthly feeMerchant rates for (a % of the volume processed for all major credit cards)A transaction fee for every transaction processed

SOME FEES YOU MIGHT HAVE…

Does the donations form need to look like your website?

Does integrate: GiftTool, Aura, ArtezCan integrate: PayPalSeparate website: CanadaHelps

WHAT TO CONSIDER

How much integration with your donor database do you need?

WHAT TO CONSIDER

What special features are important?

E.g. memorial gifts, recurring gifts, direct debit, international donations

WHAT TO CONSIDER

A Few Good Online Donations Tools (http://idealware.org/articles/few-good-online-donations-tools)

A Few Good Payment Multitaskers (http://techsoupcanada.ca/learning_centre/articles/online_payment_multitaskers)

Comparing Low Cost Integrated Tools (http://www.idealware.org/articles/low_cost_integrated.php)

A Few Good Methods for Processing Credit Cards (http://techsoupcanada.ca/learning_centre/articles/processing_credit_cards)

Note that not all options are available in Canada.

RESOURCES

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