On the Edge Manchester 2013

RECIPE  FOR  THE

PERFECT  

CONTENT  

STRATEGY  

         JUST  ADD  CR

EATIVITY!  

THE  BEST  RECIPES  ARE  BORNE  FROM  CREATIVE  GENIUS  

AND  AN  END  GOAL  

THEY  ALSO  NEED  STRUCTURE  

DATA  

IDEAS  

PLAN  

ACTION  

RESULTS  

STEP  1  >  DATA  

0%

5%

10%

15%

20%

25%

30%

13-18 19-24 25-34 35-44 45-54 55-64 65+

Audience Split By Age

SOCIAL  DATA    

SEARCH,  SOCIAL,  SURVEYS  ETC  

PERSONAS  

MR  &  MRS  THOMPSON  TIME  RICH  

DISPOSABLE  INCOME  BUSINESSMAN  

MR  &  MRS  ASHWORTH  

TIME  POOR  AS  BOTH  WORK  

INVESTING  FOR  CHILDREN  

MRS  BARNES  INHERITED  WEALTH  

INVESTOR.  

STEP  2  >  IDEAS  

SETTING  THE  SCENE  FOR  CREATIVITY  

BE  RELAXED  

THERE’S  NO  SUCH  THING  AS  A  BAD  IDEA  

IT’S  WHERE  THE  GOOD  IDEAS  STEM  FROM  

GOOGLE  SUGGEST  

SEMANTICS  

STEP  THREE  >  PLAN  

STEP  4  >  ACTION  

MAKE  FRIENDS  WITH  THE  RIGHT  PEOPLE  

 STEP  5  >  RESULTS  

THE  PROOF  OF  THE  PUDDING  IS  IN  THE  EATING  

GOOGLE  DOCS  

GOOGLE  ANALYTICS  

RANKINGS  

DO  IT  ALL  AGAIN  

Joanne  Price  Zazzle  Media  

@JO_PRICEY  

WWW.ZAZZLEMEDIA.CO.UK  

JOANNE.PRICE@ZAZZLEMEDIA.CO.UK  

DOWNLOAD  IT  >  SLIDESHARE  READ  IT  >  THE  ZAZZLE  BLOG  

THANKS.