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Innovation is about making something better than others do
• Marketing
• Business model
• Product
• Delivery
• Customer service
• Etc.
Who is an en-tre-pre-neur?
● “a person who starts a business and is willing to risk loss in order to make money” - Merriam Webster Dictionary
● Someone who likes challenges and knows her passion
● A rebel
● Someone who sells garbage bags to other businesses
● Someone who creates a night club on the campus
● Someone who sells music records ordered by mail
● Someone who sells garbage bags to other businesses
● Someone who creates a night club on the campus
● Someone who sells music records ordered by mail
Even if you have:
● A better way to distribute chemicals● High quality branded solutions● A cleaning service for equipment● A faster way to do Western Blot● A new scientific journal idea● Etc.
What is an ecosystem?
● “the complex of a community of organisms and its environment functioning as an ecological unit” - Merriam Webster dictionary
LT among others
● Early stage startup ecosystem● Business culture only maturing● Great infrastructure
What needs to change
● Perception of innovation● Perception of an entrepreneur● Understanding of sales● Buyers' mentalityBuyers' mentality
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