How Digital Thinking Reshape Insurance

HOW DIGITAL THINKING SHAPE INSURANCE AND KEY TO WIN

LEON, LI XING, AVP @ METLIFE

All Copyrights Reserved. 2016

HAVE YOU EVER BEEN BOTHERED BY AN INSURANCE AGENCY?

WOULD YOU LIKE TO KNOW MORE?

INSURANCE TRAIL BEHIND TODAY’S DIGITAL ADOPTION

TRIUMPH OVER THE ORIGINAL SINS

THE “HOW” QUESTIONS▸ How to manage or operationalize digital

strategy

▸ How to balance between pilot projects and exploratory initiatives versus more transformational change

▸ How to engage CIO and CMO for compelling business case convincing CFO

INSURANCE STATUS QUO

INSURANCE STATUS QUO

INSURANCE STATUS QUO

DIGITAL OPPORTUNITY IS COMPELLING

MOBILE-FIRSTCONNECTED AUDIENCE

WHAT IS NO. 1 THING THAT DIFFERENTIATES YOUR BUSINESS?

Customer Expectations

Good Service

Fast Delivery Cheap Price

Experience

ZERO MOMENT OF TRUTH

ZMOT EVOLVEShttps://www.thinkwithgoogle.com/articles/zmot-why-it-matters-now-more-than-ever.html

MACRO TREND IS THE FUTUREANALYTICS IS A GAME CHANGER

THINK OUT OF THE BOX

COMMUNITY LIFE

GENERTEL LIFE

TOKIO MARINE

PILLAR OF MODERN ECONOMY & SOCIETY