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Web 2.0 for the 3.0 World
Andrian Lee, General Manager, Philippines & Emerging Markets, AsiaPay
Who we areAsiaPay provides one of the most comprehensive, secure, cost-effective payment solutions and services to banks, merchants and individuals.
First in Asia• First leading electronic payment service provider and gateway
solutions provider in Asia
• Currently serving 11 leading banks in HK / Asia
• Serving over 2,000 leading merchants in HK / Asia
•Market leader in HongKong, now expanding to the rest of Asia.
First in the Philippines• The premier payment and eCommerce solutions provider affiliated with the leading Philippine bank & credit card acquirer: BDO Equitable
• PesoPay – the first eCommerce payment service to Merchants
• eCharity – the first to enable the non-profit organizations to receive online donations
Partner & Merchant Reference (Market Leader) Partner & Merchant Reference (Market Leader)
Financials
eBusinesses
Silicon Valley is waking up to their Web 2.0
populated by the 3.0 World
Alexa Rankings
As the unintended target, the third world has
fallen in love with Web 2.0
Alexa Rankings
2/3 of Philippines top websites are Web 2.0
1. Friendster - leading global social network emphasizing genuine friendships and the discovery of new people through friends. friendster.com
2. Yahoo! - Personalized content and search options. Chatrooms, free e-mail, clubs, and pager. yahoo.com
3. YouTube - a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide! youtube.com
4. Google.com.ph - google.com.ph
5. Google - Enables users to search the Web, Usenet, and images. google.com
6. Multiply.com - multiply.com
7. Microsoft Network (MSN) - Dialup access and content provider. msn.com
8. Megaupload - a "leading website of the world" for transferring files easily, with complete security and free of charge. megaupload.com
9. Imeem.com - IMEEM is an online community where artists, fans & friends can promote their content, share their tastes, and discover blogs, photos, music and video. imeem.com
10. Wikipedia – online collaborative encyclopedia. wikipedia.org
11. Blogger.com - Free, automated weblog publishing tool that sends updates to a site via FTP. blogger.com
12. Myspace - Social Networking Site. myspace.com
13. Photobucket - image hosting and photo sharing. photobucket.com
14. Rapidshare.com - rapidshare.com
15. Microsoft Corporation - Main site for product information, support, and news. microsoft.com
16. NBA.com - The official site of the National Basketball Association. Includes news, features, multimedia, player profiles, chat transcripts, schedules and statistics. nba.com
17. Jobstreet.com - jobstreet.com
18. Friendster-layouts.com - friendster-layouts.com
19. Windows Live - Search engine from Microsoft. live.com
20. Crunchyroll.com - crunchyroll.com
Alexa Rankings
Web 2.0 for the 3.0 Philippines:
Reference Case
Philippine Developing Economy Snapshot
Population: 90,000,000Per Capita Income (GDP): $1,007Mobile Users: 37,000,000 (40%)Prepaid Mobile User: 97%ARPU Per User: USD $7Internet Users: 9,000,000 (10%)Internet Café Users: 85%ARPU Per User: USD $8
(IDC, CIA, Philippine industry sources)
Web 2.0 Generation: Filipino youth
preoccupation with online social networking
Philippine Youth Snapshot
Population under 21: 45,000,000 (50%)Technology adoption driven by youth
Urban youth technocentric spend dominance:Disposable Income Spent Online: 29%Disposable Income Spent Mobile: 27%Technocentric Spend: 57%
(Philippine National Census, McCann Inter-Generational Study)
Web 2.0 Bridging the gap of separation caused
by overseas worker dislocation
Philippine Overseas Workers Diaspora
Number of workers abroad: 9,000,000 900,000+ deployed yearlyNumber of countries where Filipinos are deployed: 190 countries$12.8 billion USD remitted back to Philippine economy in 2006Online mobile is the dominant and most affordable communication channel between parents & siblings abroad and family left behind
(POEA)
Web 2.0 Social Media: Key to Ecommerce Adoption in 3.0 World Web 2.0 Social Media: Key to Ecommerce Adoption in 3.0 World
Web 2.0 Social Media: New eCommerce Channel Web 2.0 Social Media: New eCommerce Channel
Internetwith SSL
Acquring Bank
FrameRelay
Bank InterfaceProgram
Firewall
WebServer
DatabaseServer
ApplicationServer Load
Balancer
Internetwith SSL
Merchant'sOnline Shop
SMS toMobilePhone
WirelessPOS
PDA withmCert
Notebook withWireless device
Telco
Call Centre
Retail
Web 2.0 Social Media
Web 2.0 Online Mobile
Social Interactivity
Web 2.0 as Front Page for eCommerce
Web 2.0 as Viral Shopping Tool
Web 2.0 as Instant Social Infrastructure
Web 2.0 Social Interactivity: Online Mobile Channel for the Masses Web 2.0 Social Interactivity: Online Mobile Channel for the Masses
Retail / kiosk
Online Store Internal Users
Merchant Side Merchant Side Customer SideCustomer Side Acquirer/ SchemesAcquirer/ Schemes
Web 2.0 Social Media
Payment Gateway Payment Gateway SideSide
Card Capture
Card Capture
Web 2.0 Mobile Social Interactivity
Acquiring Banks in the region
Direct Connection
MERCHANT
Web 2.0: Instant Front End for eCommerce Interface Web 2.0: Instant Front End for eCommerce Interface
Web 2.0: Driving online mobile social interactivity and commerce Web 2.0: Driving online mobile social interactivity and commerce
Web 2.0 & 3.0 World: A Perfect Match? Almost Free InfrastructureInclusiveViralUbiquitousSelf EmpoweringSocial Cohesive
Web 2.0 & 3.0 World: A Perfect Match? Almost Free InfrastructureInclusiveViralUbiquitousSelf EmpoweringSocial Cohesive
Web 2.0 for the 3.0 World
Andrian Lee, General Manager, Philippines & Emerging Markets, AsiaPay
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