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This study by Catalyst Group takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com. The goal was to gain some understanding of what company makes it easiest (and most difficult) for users to complete the crucial task of “applying for a new credit card”. The study was structured to gather and compare eye tracking data during task completion relating to several metrics.
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Extra Credit: An Eye TrackingStudy of Credit Card Websites
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