Yugo Sites - University of Wisconsin–Eau ClaireYugo Sites Ross Guida Geog 199 Fall 2007 This map...

"h

"h

Median Income/Vehicle per HH

8849 - 10000

10001 - 15000

15001 - 20000

20001 - 25000

25001 - 30000

30001 - 40000

40001 - 55000

S ite A = US Hwy 53 & US Hwy 8 S ite B= US Hwy 45 & US Hwy 8

Site A- 20 mi. radius

Site A- 50 mi. radius

Site B- 20 mi. radius

Site B- 50 mi. radius

Yugo Sites Map

S ite A 20 S ite A 50 S ite B 20 S ite B 50 1) Households 29,074 154,789 22,885 99,983 2) Median Household Income $24,831 $26,415 $21,931 $24,179 3) Median Age 37.0 36.5 40.9 39.3 4) Vehicles Per Household 1.92 1.93 1.81 1.87 5) Median Inc/ Vehicles Per Household $12,946 $13,636 $12,178 $12,933

S ite A = US Hwy 53 & US Hwy 8 S ite B= US Hwy 45 & US Hwy 8

Data Summary

Yugo Sites Ross GuidaGeog 199Fall 2007

This map to the left and the corresponding data were created in ArcMap. I selected the intersections of two US Highways in two di�erent locations. Site A is the intersection of US Higway 53 and US Highway 8. Site B is the intersection of US Highway 45 and US Highway 8. After selecting the two locations, I then created both a 20 mile and 50 mile radius around each one. Since the market niche for this vehicle is rural-low-income families, I compiled the statistical data for the surrounding zip codes for each site. The map below served as my starting point. Since we’re looking for low income, rural areas, I chose the northern part of Wisconsin since the south and east seem to be higher income and densely populated areas.

The map to the right shows the distribution of income in Wisconsin divided by the number of vehicles per household. The areas colored orange and yellow are where the most ideal sites are for Yugo dealerships. The map was created in ArcMap.