Youth banking pt 2

BANKS AND YOUTHS

What youths want you to know.

1. There are no plans that are relevant to today’s youth.

The banks offers nothing interesting or engaging.

2. Myth: Youths are not interested in banking.

Ask. Listen. Absorb.Understand us.

3. Don’t give us technical terms.

Speak our language.

Because we DO NOT speak your language.

4. HELP US UNDERSTAND HOW WE CAN:

iii) Purchase a car before leaving college?

i) Get our money to grow?

ii) Purchase a house by the time we turn 27?

iv) Start up a business by the time we graduate?

5. CUT OUT the FIGURES

Show us how by banking

with YOU, our money

can work FOR US.

6. When approached by people BELOW 25, this was what YOUR

customer service had to say:

i) “To open a savings account, please deposit..”

ii) “And your growth will be 1.25% per annum..”

iii) “Sorry, we don’t have any plans for youths..”

iv) “For a fixed deposit, you need to open an account

with at least RM 1000..”

7. STOP..

1. Explaining things that we’re not interested in

3. Acting like we don’t have money

2. Making us feel like we don’t matter

8. ENGAGE US, and we shall reward you with our millions in the future.

9. We want to find out MORE than just opening bank accounts.

Tell us how to make our money GROW and how to INVEST.

10. Teach us how we

can

UTILISE BANKS.

11. Make us feel like we

matter.

Do not judge our

youthfulness as incompetence.

12. Trust us,

if we are unhappy with you,

our friends will hear about it too.

13. It all comes down to your frontline

Your CSOs are the ones that determine whether

you get a place in our hearts.

Bad customer service usually results in millions of potential customers lost.

To sum it all up….

Show us that you care.

SMILE and ENGAGE us.

We are ready to listen.

Tell us why we need you in the early stage.

Help us make up our minds.

And we just might stay with you for years to

come.