Your Rotary Club Website… Why?

Your Rotary Club Website…Why?

Mick GordonRotary Club of EllonD1010 Webmentor

The RIBI website Template

1114/1850 Rotary Clubs in RIBI are using it20/29 RIBI Districts are using it At £50 per year it is great value for moneyIt has raised over £300,000 for FoundationIt is designed by Rotarians for Rotary ClubsIt is continuously being updatedIt removes the problem of succession.

But what’s in it for You?

• The District Web Team have been instructed to answer that question

With further instructions:• Nobody should be worse off than they

are at the moment • Most should be appreciably better off

What are the Purposes of Your Club Website?

Inward Facing Purposes• Communication• Administration• Information• Entertainment• Member Education• An Archive

What are the Purposes of Your Club Website?

Inward Facing Purposes• Communication• Administration• Information• Entertainment• Member Education• An Archive

What are the Purposes of Your Club Website?

Inward Facing Purposes• Communication• Administration• Information• Entertainment• Member Education• An Archive

What are the Purposes of Your Club Website?

Inward Facing Purposes• Communication• Administration• Information• Entertainment• Member Education• An Archive

What are the Purposes of Your Club Website?

Inward Facing Purposes• Communication• Administration• Information• Entertainment• Member Education• An Archive

What are the Purposes of Your Club Website?

Outward Facing Purposes• Promoting Rotary • Promoting your area• Marketing • Good News

Who are the Audiencesthat you want to reach?

Rotary• Your members • Your new members • Potential members • Past members, widows & widowers • Family of Rotary • District Rotarians • Rotarians World Wide

Who are the Audiencesthat you want to reach?

Non-Rotary • The General Public • Local People • Visitors to your area • Local Clubs• The Press

Does Social Networking have a place?

• If and when appropriate - yes • Is anyone a fan?

Characteristics of a Good Website?

• Useful • Accurate • Up to date • Interesting • Eye catching • Regularly updated

How will You Achieve a Good Website?

1. Embed Marketing, Public Relations and Communications in your club.

2. Create a team:• Newsletter Editor & Deputy• Webmaster & Deputy• Press Officer & Deputy

3. Have a representative on every committee

4. Nominate photographers

How will You Achieve a Good Website?

• Share the workload• Remember photographs (videos) • Have a regular schedule• Keep it changing and up to date• Keep it brief and catchy • Include and maintain your calendar• Do it once do it right• Share info across the team.