Your Leadership Brand - McCombs School of Business/media/Files/MSB/Development/… · Career...

Your

Leadership Brand

Communicate your value.

Accelerate your career.

The Leadership Branding Process

Step 1: Understand your brand anchors

Step 2: Define your ideal brand

Step 3: Evaluate your current impact

Step 4: Close your brand gaps

Step 5: Refine your brand

Step 6: Activate your brand

Reflect Project

Connect

© 2011 Sara Canaday & Assoc.

Your Leadership & Brand Anchors Step 1

Self-Awareness

Decision-Making

Adaptability & Flexibility

Reflect Project

Connect

© 2011 Sara Canaday & Assoc.

Your Leadership & Brand Anchors Step 1

Self-Awareness

Decision-Making

Adaptability & Flexibility

First Impressions

Image

Mood & Demeanor

Reflect Project

Connect

© 2011 Sara Canaday & Assoc.

Your Leadership & Brand Anchors Step 1

Self-Awareness

Decision-Making

Adaptability & Flexibility

First Impressions

Image

Mood & Demeanor

Reflect Project

Connect

Interpersonal Skills

Stress Tolerance & Composure

Social Awareness

© 2011 Sara Canaday & Assoc.

Your Leadership & Brand Anchors Step 1

Reflect

Self-Awareness

Decision-Making Skills

Flexibility & Adaptability

Project

First Impressions

Image

Mood & Demeanor

Energy Level

It is impossible to make a neutral statement.

…Far, Far Beyond “What Not To Wear”

Think Big Picture

How do we “show up”?

It is impossible to make a neutral statement.

…Far, Far Beyond “What Not To Wear”

Think Big Picture

How do we “show up”?

What do our visual and vocal

cues tell others about us?

It is impossible to make a neutral statement.

…Far, Far Beyond “What Not To Wear”

Think Big Picture

How do we “show up”?

What do our visual and vocal

cues tell others about us?

What do our demeanor and

facial expressions say?

It is impossible to make a neutral statement.

…Far, Far Beyond “What Not To Wear”

Think Big Picture

Connect

Interpersonal Skills

Stress Tolerance &

Composure

Social Awareness

Define Your Leadership Brand

• What words best describe me?

• What are my strongest and most developed skills?

• How would I like others to describe me?

• How do I help companies, departments, clients?

• How do people benefit from working with me?

• What is the difference between me and others professionally?

• What are the results of my communications and interactions with others?

• How do I make others feel?

Step 2

Evaluate Your Current Impact

Collect information to

access how others perceive

your Leadership Brand

Compare the findings

related to your Actual vs.

Ideal Leadership Brand

Study the gaps

Step 3

The Gap Analysis Graph

10

9

8

7

6

5

4

3

2

1

1. S

elf

-

Aw

are

ne

ss

2. D

ec

isio

n-

Ma

kin

g S

kills

3. C

on

fid

en

ce

4. F

lex

ibilit

y &

Ad

ap

tab

ilit

y

5. D

res

s &

Gro

om

ing

6. B

od

y

La

ng

ua

ge &

To

ne

7. M

oo

d &

De

me

an

or

8. E

ne

rgy L

eve

l

9. A

pp

roa

ch

ab

ilit

y

& R

ap

po

rt-

Bu

ild

ing

10

. In

terp

ers

on

al

Sk

ills

11

. S

tre

ss

To

lera

nce &

Co

mp

os

ure

12. S

ocia

l

Aw

are

ne

ss

Reflect Project Connect

Ideal Actual

Step 3

Close Your Brand Gaps

How do others’ perceptions align with

your ideal brand? Any surprises?

Which branding anchor contains the

largest gaps? What improvements in

this area could help enhance your

brand?

Which branding anchor contains the

smallest gaps? How could you further

leverage these positive perceptions?

Step 4

Refine Your Brand

Fine Tuning

Balancing

Differentiating

Step 5

Value Proposition Blueprint

Value Proposition Blueprint

1. Organizational Challenges:

Of the problems or “pain points” faced by your organization

or clients, which ones do you typically solve? How?

Value Proposition Blueprint

1. Organizational Challenges:

Of the problems or “pain points” faced by your organization

or clients, which ones do you typically solve? How?

2. Differentiators:

What qualities or characteristics differentiate you in a

positive way from your counterparts?

What specific value do you offer in these areas?

Skills & Talents

Behaviors

Thought Leadership

Activate Your Brand Step 6

Develop your customized

Action Plan

Live your brand promise

Sustain your brand

Thank You!

Experience the full benefits of Sara’s unique process

for strategic personal branding through her

Career Acceleration Workbook –

a step-by-step, self-paced guide designed to

speed up your leadership success.

To order, visit: www.saracanaday.com

Use discount code UTW001 for $10 off.

And be sure to sign up for Sara’s newsletter and/or

pre-release information about her upcoming book,

The Intangible MBA.