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Today, your web presence is often the first impression your company makes on potential buyers. They’ve taken a short tour of your website, browsed your online store, or checked out your social media activity. All those places make up your internet presence. And if you’re not taking full advantage of web technologies, the first impression might be your last. That’s why you need to create and maintain a great web presence that gets your business more leads and sales, increases customer satisfaction, and more.
Citation preview
Your 2013 Internet Strategy
Intro
• James Gechter
– Web Services Manager
How to get started?
• Overwhelmed
• Proactive
• Economy
• What’s Effective?
– Meet business goals
Agenda
• Your Internet Presence
• Customer-driven websites
• Online marketplaces
• SEO
• Social Media
• Mobile
• Resources
Your Internet Presence
• Everything
• Website
• Conversations
• References
• Where people meet you
What could your internet presence do?
• More leads and sales
• More satisfied customers
• More visibility/reach
• More automation
– Decrease input costs – less sales overhead
– Increase output
#1 Customer-driven websites
• vs. Prospects
– Customers know you
• Customer Portal
– Self-service
• Recommendations
• Reviews
#2 Online Marketplaces
• Anywhere you sell online
• Expand
• Increase sales
• Integration
• Online store/eCommerce
#3 SEO (Search Engine Optimization)
• Prospects
• Build reputation/awareness
• Constant change
– How they rank
– Beyond keywords
– Set it and forget it
#4 Social Media
• Overwhelming
• Relevant conversations
• Authority
• Awareness
• Pictures
• Video
#5 Mobile
• Connect anywhere
• Expectations
– vs. traditional visitors
• “Responsive design”
• No more clicks
• Apps
Your Internal Resources
• Maintenance (general)
– broken links, CSS validation
• Internet Marketing
• E-Commerce
– New sales process
• Support
– How to combine with current queue?
What’s best for your budget?
• Internet Marketing Tools
• Platform subscription
– e-commerce
– marketing
• PPC (online advertising)
• Hosting, domain, ssl
Kissinger Internet Strategy Resources
• Consulting
– Website review / Redesign planning
– Internet Project Management
– SEO/Social Media strategy
• Training
– Website / e-Commerce Launch Planning
– SEO/social media skills
– Writing for the Web
Summary
• Presence
– Customer-driven websites
– Online marketplaces
– SEO
– Social Media
– Mobile
• Plan for resources
Thank you!
Thank you for attending today!
Please contact me if you have questions:
James Gechter (800) 562-5456 ext 214
James.Gechter@KissingerAssoc.com
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