Yiwu, the World Capital of Small Commodities & Its Cross ... · China E-commerce Top 100...

Yiwu,

the World Capital of Small Commodities &

Its Cross-Border E-commerce

Dong Huaying

Deputy Director of Commercial Bureau

20/06/2017

World’s Capital of Small Commodities

4 Key Terms

1 Typical Case

World’s Capital of Small Commodities

Commodities E-Commerce

Logistics Foreigners in Yiwu

4 Key Terms

World’s Capital of Small Commodities

YIWU

Located at China’s east costal area

Size: 1,105 km2

Population: 2,000,000

Commodities

Independent Research and Development

6.4 million sqm ≈ 914 football fields

Commodities

World’s Capital of Small Commodities

75,000 merchant stalls

Commodities

World’s Capital of Small Commodities

1.8 million commodities EUR 18 billion turnover

Commodities

210 countries 65% externally oriented

Commodities

World’s Capital of Small Commodities Commodities

the Ministerial Conference on Forum of China-Africa Cooperation held in December 2015

World’s Capital of Small Commodities Commodities

World’s Capital of Small Commodities

National E-commerce Demonstration City

E-Commerce

China E-commerce Top 100 Counties for three consecutive years(2014-2016)

TOP 1

China Top 25 Cross-border E-commerce Entrepreneurship Counties(Cities) in 2016

TOP 1

China The most active county of mass e-commerce entrepreneurship(2015-2016)

TOP 1

China The greatest number of e-commerce professionals(2014-2016)

TOP 1

World’s Capital of Small Commodities

800 thousand cross-border delivery per day

9 cross-border delivery per second

E-Commerce

World’s Capital of Small Commodities E-Commerce

EUR 663 million

2012

EUR 8.538 billion

2016

Cross border E-commerce Transactions

World’s Capital of Small Commodities

E-Commerce

World’s Capital of Small Commodities

Over 260,000 e-commerce accounts

110,000 cross-border e-

commerce accounts.

E-Commerce

World’s Capital of Small Commodities Logistic

Latvia

World’s Capital of Small Commodities Logistic

President Xi Jinping commended the launch of China-Europe block train from Yiwu to Madrid as a key bridge to interconnectivity in Eurasia and an early accomplishment of the Belt and Road initiative.

World’s Capital of Small Commodities Logistic

Yiwu-Russia Yiwu-Central Asia Yiwu-Spain

Yiwu-UK Yiwu-Latvia Yiwu-Afghanistan Yiwu-Iran

Yiwu-Belarus

World’s Capital of Small Commodities Logistic Logistic

3000 logistics providers 18 shipping companies

World’s Capital of Small Commodities

an average of over 125,000 mails a day

1.5 per second

Logistic

World’s Capital of Small Commodities Foreigners in Yiwu

about 500000 person-time a year

13000 overseas merchants permently reside in Yiwu

World’s Capital of Small Commodities Foreigners in Yiwu

Yiwu International Family

World’s Capital of Small Commodities

4 Key Terms

1 Typical Case

World’s Capital of Small Commodities

ROCKBROS Sports Supplies Limited

World’s Capital of Small Commodities

Industry Accumulation Independent R&D

Quality products

at affordable price

Overseas

Premium Service

4 success factors

World’s Capital of Small Commodities

2005 2010 2017

Hypostatic Shops in China +

Industry Accumulation

Cross Border E-commerce

World’s Capital of Small Commodities Independent R&D

In order to differentiate oneself from rivals,the company persists on product innovation

World’s Capital of Small Commodities

Product Innovation

High

Margins

Sufficient

Cash flow

Independent R&D

World’s Capital of Small Commodities

Intellectual Property Disputes Infringing Products

Independent R&D

World’s Capital of Small Commodities Quality products at affordable price

Word-of-mouth promotion effect to save advertising costs

World’s Capital of Small Commodities Premium Service

Overseas offices\ Local customer services staff \ To serve local customers

World’s Capital of Small Commodities

YIWU WELCOMES YOU