Yahoo BB June 4, 2002 Hayato Kameta BB Technologies Broadband service model in Japan

Yahoo BB

June 4, 2002

Hayato Kameta BB Technologies

Broadband service model in Japan

YahooBB ADSL Service

- 8 Mbps Down stream (best effort)

- 512 kbps Up stream (best effort)

- With VOIP capability

- US$18 (\2,280)

¥0

¥2,000

¥4,000

¥6,000

¥8,000

¥10,000

¥12,000

¥14,000

7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10

1999 2000 2001

“BB” of YahooBB became so popular in Japan, in 2001

Historical data of, monthly ADSL ISP charge in Japan

US$18 (\/$=0.8)

US$50 (\/$=0.8)

YahooBB ADSL started in June 2001.

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

2000/ 12

2001/ 1

2001/ 2

2001/ 3

2001/ 4

2001/ 5

2001/ 6

2001/ 7

2001/ 8

2001/ 9

2001/ 10

2001/ 11

2001/ 12

2002/ 1

2002/ 2

Number of DSL subscribers in Japan

YahooBB Launch

Reasonable & lowest price

-Yahoo Japan, No.1 portal to acquire the audience.

- Renting deployed fiber (Dark fiber)

- Pure IP network

- Mass advantage

3 month deployment

- About 1200 central offices

- G bit dark fiber all across Japan

- Max 8M bps through put, for each subscriber

VOIP

- Domestic call 6 cents (\7.5) / 3 min.

- Japan to US 6 cents (\7.5) / 3 min.

- Among our users free

Voice over IP

Y!BB for PlayStation2

BBT Network

Game Server (Game Maker)

Japan Internet High speed Data Transfer through

Optical Fiber

5.4.

3.

6.2.

1.

YahooBB XML Server

"PlayStation2” is a registered trademark of Sony Computer Entertainment Inc.

HOT SPOT

Deploying wireless stations connected to YahooBB ADSL

- McDonald’s

else coming soon

World lowest price

Pure IP network

YahooBB