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Y.2.U7 FlashMarketing/Menu
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For business purposes, a collection of people with
similar, specific needs and wants is called a
1
market
1
The process of communicating a business’s messages to its
market is called
2
marketing.
2
All the food and services offered by an operation to a customer is an example of
_____ mix.
3
product-service
3
The use of location, decor, and theme to make the operation more pleasing
to customers is an example of __________ mix.
4
presentation
4
The way in which an operation tells its customers about its products and services is called __________ mix.
5
communication
5
The list of action steps necessary for an operation to sell a product
or service is called a
6
marketing plan.
6
Which part of a SWOT analysis identifies the factors outside the operation that could decrease revenues or increase costs?
7
Threats
7
Which market research method tries out a product for a limited time or with a limited group of people?
8
Experimental
8
Which market research method involves watching how
customers react in a natural setting toward a product?
9
Observational
9
Which market research method gathers information through
telephone, e-mail, or tableside?
10
Survey
10
A small group of people expressing their opinions about a new product or
service is called a
11
focus group.
11
Breaking down a large market into smaller groups of
similar individuals is called
12
market segmentation.
12
Which type of marketing treats everyone as having
the same needs and wants?
13
Mass
13
Which type of marketing treats people as different from each other and tries to make a focused appeal
to a distinct group of customers?
14
Target
14
Which type of segmentation breaks down a large market into smaller groups of similar
individuals?
15
Market
15
Which market segmentation looks at the personal makeup of
individuals—such as age, income, marital status, or education—in a
given area?
16
Demographic
16
Which market segmentation looks at factors such as
where customers live and work?
17
Geographic
17
Which type of market segmentation analyzes the heavy users of a product or
service?
18
Product usage
18
Which market segmentation looks at the activities, hobbies, interests, and opinions of the
target market?
19
Lifestyle
19
Creating a specific identity for a product or service in the marketplace is called
20
positioning.
20
Paying to present or promote an operation’s products,
services, or identity is called
21
advertising.
21
Limited, or short-term, incentives to entice
customers to patronize an operation are known as
22
sales promotions.
22
The process by which an operation interacts with the community at large is called
23
public relations.
23
The first step in any marketing plan is to
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research the market.
24
The mass mailing of coupons, menus, and advertising about a promotion to customers in a
particular area is called
25
direct mail.
25
Interacting with the people in the local area to create
awareness of and trust for an operation is called
26
community relations.
26
A packet of information given to media representatives to answer
questions they might have about a business or organization is called
a
27
press kit
27
Which type of menu prices each item separately?
28
A la carte
28
Which type of menu lists the menu items that are
available on a particular day?
29
Du jour
29
Chefs or managers change the menu items after a
certain period of time on which type of menu?
30
Cyclical
30
A(n) ___________ analysis is an analysis of the popularity
and the profitability of a group of menu items.
31
sales mix
31
The menu that offers few selections and is used often by quick-service restaurants
and cafés is called
32
limited.
32
Which type of menu lists all meals available at any time of
day and is often used by diners that are open 24 hours?
33
California
33
The menu that offers a choice of appetizer, full entrée with sides, and a dessert for one
price is called
34
prix fixe.
34
The menu similar to a prix fixe menu that bundles
various elements into one package is called
35
table d’hôte.
35
Selling price minus the standard food cost equals
36
contribution margin.
36
Which pricing method has managers mark up the costs
according to a formula to obtain the selling price?
37
Straight markup
37
Dividing the menu mix by the total number of items sold in
a specific time period determines
38
Menu mix percentage
38
Which menu item classification has a high
menu mix percentage and a low contribution margin?
39
Plowhorse
39
Which menu item classification has a low
menu mix percentage and a low contribution margin?
40
Dog
40
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