Xko Zych Link 4 2011

Creating It Is HARD.

ACTIVATING IT IS HARDER!

MARKETING

STRATEGY.

EFFICIENTLY. FLAWLESSLY.RELIABLY.

WE MARKETING STRATEGYACTIVATE

WHAT

WE DO

HOW WE

DO IT

CASE

STUDIES

CONTACT

US

EFFICIENTLY. FLAWLESSLY.RELIABLY.

WE MARKETING STRATEGYACTIVATE

WHAT

WE DO

HOW WE

DO IT

CASE

STUDIES

CONTACT

US

An innovative marketing services agency founded in Atlanta, Georgia in 2003 by two veterans of the Cola

Wars. After many years of promoting the #1 beverage brands in the world, they left to achieve equal

success in creating sales and marketing excitement in the Non-Carbonated world also for clients as diverse

and challenging as …

We’re proud that they chose The XKO Group for consistently meeting & surpassing their needs for:

- Innovative & Strategic Concept Development

- Flawless Program Execution

- Professional Project Management

4

Gary Zych, President

Led the national and global consumer promotion departments for The Coca-Cola Company for eighteen

years, successfully developing, planning and executing multi-million sponsorship activation of proprietary

and 3rd party properties such as …

…for customers and clients including …

Gary successfully created and led the Worldwide Promotional Consultancy in 190+ countries for The

Coca-Cola Company, and is also a winner of The Promotional Marketing Association’s prestigious

“REGGIE” Promotion Of The Year Award for excellence in Sales, Creativity and Execution.

PROJECT MANAGEMENT

CREATIVE DEVELOPMENT & EXECUTION

ONLINE MARKETING (B-to-C and B-to-B)

BEST-PRACTICE BENCHMARKING

SALES MATERIAL & TRAINING DEVELOPMENT

NEW BUSINESS DEVELOPMENT

PROMOTION DEVELOPMENT & EXECUTION

TRADE AND EMPLOYEE INCENTIVE PROGRAMS

PARTNERSHIP DEVELOPMENT & MANAGEMENT

EFFICIENTLY. FLAWLESSLY.RELIABLY.

WE MARKETING STRATEGYACTIVATE

WHAT

WE DO

HOW WE

DO IT

CASE

STUDIES

CONTACT

US

IT ALL STARTS WITH THE STRATEGY …

You develop it or we will, based on your business objectives

THEN WE BRING THE STRATEGY TO LIFE IN YOUR MARKETS BY

ACTIVATING IT WITH …

• A Bold Creative Concept

• Breakthrough Consumer Communication Elements

– In-Outlet

– Offline / Online

• Effective Cross-Functional Project Management

• Fully-Integrated Execution Across:

– B2B, Consumer, Employee, Trade

• Complete Follow-Up And Post-Evaluation

W h a t D o e s

“ ” M e a n ?

W E D O I T A L L :

R e l i a b l y

• Everything arrives when it is supposed to arrive

• Everything works how it is supposed to work

• Everyone does what they are supposed to do

E f f i c i e n t l y

• We do it right. The first time.

F l a w l e s s l y

• On-Time, On-Strategy, On-Budget

W h a t D o e s

“ ” M e a n ?

H o w W e D o I t :

EFFICIENTLY. FLAWLESSLY.RELIABLY.

WE MARKETING STRATEGYACTIVATE

WHAT

WE DO

HOW WE

DO IT

CASE

STUDIES

CONTACT

US

HOW WE’VE SUCCEEDED…… BY THE SUCCESSFUL EXECUTION OF CONSUMER, TRADE AND EMPLOYEE

STRATEGIES FOR ALL OF THESE BRANDS AND CUSTOMERS … AND MORE!

SOURCED INNOVATIVE

NEW TECHNOLOGY FOR

CCNA 2000-01

“PRIZE CAN”

Promotions DirectorTM

1st INTEGRATED

BOTTLE / FOUNTAIN

NATIONAL

PROMOTION:

MAJOR VOLUME-

BUILDER &

CREATED 1st

SYSTEMWIDE

PROMOTIONAL

CONSULTING RESOURCE

Ist SYSTEMWIDE,

STANDARDIZED

PROMOTION

DEVELOPMENT

PROCESS

1st PROMOTION DEVELOPMENT

E-LEARNING TOOL

NATIONAL PMAA

REGGIE WINNER !

For Coca-Cola & Others Over The Years ...

WHAT WE’VE INNOVATED

HOW WE DO IT

MARKETING OBJECTIVE

GENERATE PROFITABLE, RECURRING INCREMENTAL

SALES VOLUME

INCREASE

AMOUNTGENERATE

RECONSIDERATION

GENERATE

TRIALINCREASE

TRANSACTIONSINCREASE

INCIDENCEDIFFERENT, SPECIAL, BETTER

PRICE OFFERS CHANCE CONTINUITY TIE-IN PACKAGING REBATES SAMPLING SPONSORSHIPS PREMIUMSSPECIAL

EEVENTS

AWARENESS ASSOCIATION AVAILABILITY AFFORDABILITYACCEPTABILITY

PROMOTIONAL TACTICS

MARKETING BARRIERS

MARKETING STRATEGIES

B Y E F F E C T I V E LY A L I G N I N G

O B J E C T I V E T O S T R A T E G Y T O T A C T I C

ENHANCE BRAND EQUITY

THE PROJECT:

THE RESULTS:

• ALL VOLUME & BRAND OBJECTIVES

MET OR EXCEEDED

• FLAWLESS NATIONAL EXECUTION

CASE STUDY: P r o j e c t Ma n a g e m e n t

Coca-Cola NA / Diet Coke Brand Team

CLIENT OBJECTIVES:

• Drive awareness and provide sustaining

support for diet Coke with Lemon

• Maximize incremental volume growth

potential and display activity by leveraging

the lighter personality of diet Coke with Lemon

ASSIGNMENT:LEAD CROSS-FUNCTIONAL PROJECT

MANAGEMENT OF ALL ELEMENTS OF

NATIONAL CONSUMER MARKETING

PROGRAM DEVELOPMENT:

• 20 City Comedy Tour

• 3rd Party Integration / The IMPROV Chain

• AOL Online Sweeps

• Packaging / POS Design

• In-Pack & On-Pack Premiums

• NBC Network TV Special

CLIENT:

CASE STUDY: We b s i t e D e s i g n & M a n a g e m e n t

CLIENT:

THE COCA-COLA COMPANY /

GLOBAL 7-ELEVEN BUSINESS TEAM

CLIENT OBJECTIVES:BUILD A 19 COUNTRY COMMUNITY

NETWORK TO:

– Connect Coca-Cola People Working On The 7-Eleven Business

– Accelerate Local Business Performance

– Increase Local Knowledge Transfer

ASSIGNMENT:DESIGN, DEVELOP & SUPPORT

CUSTOM “BEST-PRACTICE SHARING”

WEBSITE

THE SOLUTION:

“THE ACCELERATOR” THE COCA-COLA 7- ELEVEN

Best Practice Sharing Website

2004 -2008

THE PROJECT:

THE RESULTS:

• ALL ELEMENTS PRODUCED

AND DELIVERED ON-TIME AND

ON-BUDGET

• ALL SALES OBJECTIVES MET

OR EXCEEDED

CASE STUDY: P r o j e c t Ma n a g e m e n t

CLIENT:

THE COCA-COLA COMPANY /

GLOBAL 7-ELEVEN BUSINESS TEAM

CLIENT OBJECTIVES:“Increase Slurpee® Sales By Leveraging

Proprietary Coca-Cola Sponsorship Of

#1 National TV Phenomena, „AMERICAN

IDOL”, in all 3,500 USA 7-Eleven units.”

ASSIGNMENT:LEAD PROJECT MANAGEMENT OF

NATIONAL GAME-OF-CHANCE PROGRAM

BY:

• Insuring Total Integrity And National Legal Compliance Of All Critical Game Elements

• Development And Application Of Proper Risk Management Procedures

• Coordinating Timely And Error-Free Game Label Production, Affixing And Distribution With All National Cup Companies

CASE STUDY:

New Business / Product Development

CLIENT:

National Peanut Board / Atlanta

A Research, Marketing And Promotion

Organization That Represents And Is Funded

By America’s Peanut Farmers

CLIENT OBJECTIVES:Increase USA Peanut Awareness And

Consumption By Promoting The Value,

Consumer Demand And Unique Points Of

Menu Differentiation That Peanuts And

Peanut Products Offer.

ASSIGNMENT:

Foodservice Development Initiative:To Increase USA Peanut Awareness And

Consumption By Initiating Partner

Relationships With Major Restaurant

Chains To Develop Proprietary New

Menu Products Featuring Peanuts And

Peanut Products

THE RESULTS:

Menu-Development

Projects Initiated With

THE PROJECT:

THE RESULTS:

• ALL ELEMENTS PRODUCED ON-TIME

AND ON-BUDGET

• PROGRAM OBJECTIVES ACHIEVED

CASE STUDY: S a l e s I n c e n t i v e P r o g r a m s

CLIENT:

ALCAN CABLE, INC. / ATLANTA

World’s #1 Aluminum Cable Manufacturer

CLIENT OBJECTIVES:“Drive the National Alcan Sales Rep

Network to promote and sell our products

instead of copper products, while still

maintaining pricing discipline.”

ASSIGNMENT:DEVELOP NATIONAL SALES INCENTIVE

PROGRAM FOR :

• Program Concept Development

• Incentive Payout Design

• Key Graphic Design

• Support Material Design / Production

• Prize Selection / Negotiation / Fulfillment

CASE STUDY: S a l e s T r a i n i n g / D e v e l o p m e n t

CLIENT: /

ENERGY MARKETING SERVICE

Authorized Direct Sales Marketing Agent For

AT&T U-verse Fiber Optic Cable System

CLIENT OBJECTIVES:

- Expand EMS Sales Offices Nationally From

30 To 100 By 2010

- Become Exclusive National U-verse Direct

Sales Agent For AT&T

ASSIGNMENT:

- Recruit ,Train & Motivate New Sales

Associates To Achieve Client Sales

Goals

- Create New Sales Training MaterialsOBJECTIVES ON-TREND

TO ON-TIME, ON-BUDGET

ACHIEVEMENT

THE PROJECT

THE RESULTS

Do You Have A Strategy We Can

For You?

Give Us A Buzz!

Activate

gary@xkomarketing.com

1790 Sidestreet Circle Atlanta GA 30341 Ph. 404-406-4931