Www.visitreykjavik.is Department of Culture and Tourism Department of Culture and Tourism

www.visitreykjavik.is

Department of Culture and TourismDepartment of Culture and Tourism

• After structural changes 2005 Cultural Affairs and Visit Reykjavík (Tourism – Marketing – Events) merged and became: Reykjavík Culture and Tourism.

• Committee of Culture and Tourism: 7 members.

• In 2006 employees in Department of Culture and Tourism total 239 covering 160 full time positions.

Culture & Tourism Governing BodyCulture & Tourism Governing Body

Cultural OfficeSigný Pálsdóttir

Visit Reykjavik

Committee of Culture and Tourism Director of Culture and Tourism

Svanhildur Konráðsdóttir

Central Office

Tourist information

Director’s Portfolio

City Libraries

Reykjavik Art Museum

Reykjavik City Museum

Cultural Centre

M. of Photography

Vision for Culture and Tourism 2006Reykjavik is to strengthen as Iceland’s capital of culture: an international city with rich artistic and cultural life and growing tourism. The city's cultural image will support the self-respect and sense of community of all Icelanders as well as attracting visitors all year around. Reykjavík will be known as a pure and modern cultural city next door to nature.

Proportional division of funds 2006

Management costs3%

Other1%

Various cultural acivities

Institutions58%

Budget 2006 21m Euro

Main Focus AreasMain Focus Areas

• Culture as an essential factor in childrens’ lives and education.

• Characterized by energy and ambition.

• The diverse role of cultural institutes.

• Accessibility for all citizens.

Main Focus Areas contd.Main Focus Areas contd.

• Respect for Reykjavík’s history.

• Open mindedness and mutual respect.

• International and open city.

• Clear organization and a results-oriented management.

• Reykjavík City Library (7 branches)

• Reykjavík Art Museum (3)

• Reykjavík City Museum

• Gerðuberg Cultural Center

• Reykjavík Museum of Photography

• Viðey – history – nature - art

• Settlement Exhibition Reykjavík 871 +/-2

• Total number of guests 2005:1.163.000

Reykjavik´s Cultural InstitutionsReykjavik´s Cultural Institutions

Three categories of cultural support

1. Facilities – for associations, museums and galleries, theatres etc.

2. Operational support.

3. Project grants.

Cultural Support 2006Cultural Support 2006

• Reykjavík City Theatre

• Reykjavík Arts Festival

• Iceland Symphony Orchestra

• 24 three-year contracts with independent groups

• Project grants

• Promotional grants

Successful projects in co-operation with the business sector and NGO’s

• Ideas brought to life through the provision of start-up money and at least matching funds from another source.

• “Listmunalán”. Non interest bearing loans for the purchase of artwork from galleries.

Visit Reykjavík Tourism – Marketing - Events

• Commitment to create a strong destination and increase Reykjavík’s competitiveness.

• Based on the Reykjavík 2000 experience

• New strategy and priorities.

Reykjavík as a destination

– The gateway to Iceland.– City breaks - a rapidly growing trend worldwide.– Better route network and cheaper airfares.– Increased interest in culture and experiences. – Growth of conference- and incentive travel.– The key to off-season tourism.

Three pillars of Reykjavík’s Tourism Strategy

•Nature•Conferences•Culture

Strategy 2004 - 2010

Re- branding Reykjavík

– Unspoilt nature – Clean energy – Thermal pools and spa for wellness – Young and modern city– Vibrant culture – Colourful art scene – Exciting city with unusual possibilities for visitors – Ambitious future projects and good infrastructure

3,3 3,26 3,22 3,11 3,112,89

A cityclose to

unspoilednature

A city Ireally want

to visit

A greatcity for a

shortvacation

The city tohave fun

A trendycity withtrendypeople

A city thathas a lot of

energy

A goodcity for

businessmeetings

The placeto go forenjoyingculture

Internet survey: How well do these qualities describe Reykjavík?

Challenges - outer

• Little known as a cultural city

• Fierce competition

• Perceived distance and climate

• Expensive

• Difference between high- and low season

Challanges - inner

• Lack of funds

• Lack of co-operation between culture and tourism ... mutual suspicion....

• Lack of marketing know-how in culture

• Lack of co-operation between key cultural players ... authorities, instititions, organisations, grass-root etc.

.... and the real challenge....

... is making the shift!

Credible Cultural City

SustainableCreative City

Little knownstop-over town

Image Sales

visitreykjavik.isThe Reykjavík portal.

PRCore action in re-

branding

Inner marketingReykjavík as a whole should

reflect the PURE ENERGY focus.

Brand ads & publicationsMix of image and

informational material supporting the message

Sponsorship and grantsUsed to support Pure Energy branding. Marketing co-operation

Work with all key players.

Pure Energycreative

marketing

City Festivals & Events

Support for cultural tourism and

an important part of marketing.

“Think of a City”

A Festival City

Festivals and Events

• Winter Lights Festival• Food & Fun• Dark Music Days• Spring Rite• Reykjavík Arts Festival• Festival of the Sea• Midsummer Night• Reykjavík Classics• Reykjavík Rocks

• Reykjavík Culture Night• Gay Pride• Sacred Music Festival• Reykjavík International Film

Festival• Reykjavík Dance Festival• International Literary Festival• Reykjavík Jazz Festival,• Iceland Airwaves• Young Art, Design Days etc.

Creative marketing

• Focusing on Reykjavík as a creative – unusual city.

• Working with artists.

• Working with cultural institutions and festival organisers – id new stakeholders.

• Exporting culture – funds for music, visual arts, performance arts and literature.

Investing in culture

• New Centre for Visual Arts & Design

• New Exhibition of Reykjavík’s settlement

• New policy on art in public spaces

• New Centre for Music and Tourism

• New City centre for Reykjavík

Austurhöfn-TR Kynning á stöðu verkefnisins20. desember 2004

The Icelandic National Concert and Conference Centre in Reykjavík

Inspiration

A concert hall, conference centre and first class hotel on the east harbour in Reykjavík will in itself be a powerful motivating force. A new vision and greater ambitions for Icelandic cultural life and tourism will be an integral part of the project.

The facilities and the reputation of the new Centre will call for new events, bringing the capital of Iceland to the international forefront as an unusual and interesting city for conferences and cultural tourism.

General objectives

• Build a Centre for music, culture and tourism on the best location in the capital city of Iceland.

• Create a strong cultural image, which draws the attention of the world towards Reykjavik and Iceland.

• Strengthen the position of the country to compete internationally in the areas of culture and tourism.

Site plan

Buildings

• The buildings shall represent high-quality architecture.

• Shall create a landmark near the city centre; a symbol for Iceland and the capital city.

The Project

• To design, build and run a world class concert hall

(1. 800 seats ) with excellent acoustics that will be the home of the Iceland Symphony Orchestra.

• Connected to the hall is a rehearsal hall seating 450 guests and operational spaces for the ISO and other cultural activity.

• 180/200 seat chamber music hall.

The Project...

• Design, construct and run a connected Conference Centre seating 750 in the largest hall - plus various smaller meeting rooms, exhibition- & catering spaces etc.

• Build and run a 5 star internationally known brand hotel in connection to the centre.

• In addition to this the bidders had an option to build commercial buildings and flats in the area from the CCH to Lækjartorg – in accordance with certain guidelines.

Thank you

svanhildur.konradsdottir@reykjavik.is

Www.visitreykjavik.is Department of Culture and Tourism Department of Culture and Tourism

Documents

Smart specialisation, culture, creativity and tourism …...tourism in Italian convergence regions Luciana Lazzeretti and Niccolò Innocenti Department of Economics and Management

Tourism, Heritage and Culture

Tourism Investment Attraction - Ministry of Tourism and Culture

Thesis Eco-culture Tourism

The Impact of Culture on Congress Tourism and Destination ...±... · Cultural tourism (or culture tourism) is the subset of tourism concerned with a country, region or city's culture,

GOVERNMENT OF INDIA MINISTRY OF TOURISM & CULTURE … · 2020. 4. 12. · Development of Sustainable Tourism in Joint Director General (MR), Department of Tourism Karnataka 3.8 Survey

GOVERNMENT OF RAJASTHAN Department of Information ... · and Agriculture Department, Commissioner - BIP and Principal Secretary-Tourism, Art & Culture Department were granted leave

Sicily - tourism, culture, events

Tourism, culture and sustainable development; 2006whc.unesco.org/sustainabletourismtoolkit/sites/default/files/2. UNESCO (2006) Tourism...Tourism, Culture and Sustainable Development

Department of Tourism and Culture - Prince Edward …Department ofTourism and Culture Cultural Affairs Grants 2013-2014Forecast Cultural Impact Program -4107 Watermark Theatre Inc

Participating in Agro-Tourism While on Trips · Partnership, Alberta Tourism, Parks, Recreation and Culture, Department of Canadian Heritage, Tourism British Columbia, Parks Canada

E-CULTURE & E-TOURISM

Sensitivity People Tourism Culture

06A Department of Culture Recreation and Tourism

Tourism, Culture and Religious Endowments Department

TOURISM AND CULTURE TOURISM POLICY NOTE 2011-2012 …

Antalya Culture & Tourism Magazine

Louisiana Office of Tourism 2016 Annual Report · 2018-05-30 · Department of Culture, Recreation, and Tourism Louisiana Office of Tourism 2016 Annual Report. ... State and local

Department of Culture, Recreation and Tourismapp1.lla.la.gov/PublicReports.nsf/1342F38CFC291061862579... · 2021. 8. 13. · Department of Culture, Recreation and Tourism Findings

Newfoundland and Labrador Provincial Tourism … · Department of Tourism, Culture, Industry and Innovation Newfoundland and Labrador Provincial Tourism Performance 2016 Highlights