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www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
Shopping Invasion
The Canadians are coming!
Cross Border Shopping – By the Numbers (2011)
• Canadians love shopping in the United States
• 60 Million: Total trip by Canadians to the U.S.
• $14.5 Billion: Total spending by Canadians in the U.S.
• 25 Million: Canadians who live within 100 miles of the U.S. border
• Year over year growth in popularity of cross border shopping
www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
Top 15 U.S. States Visited by Canadians (2011)
STATE VISITS
NEW YORK 13,818,200
WASHINGTON 11,908,500
MICHIGAN 9,441,600
MAINE 4,540,100
FLORIDA 3,676,900
MINNESOTA 3,029,500
VERMONT 2,527,500
PENNSYLVANIA 1,878,800
CALIFORNIA 1,740,300
NORTH DAKOTA 1,605,800
NEVADA 1,603,200
MONTANA 1,453,100
VIRGINIA 1,114,500
MASSACHUSETTS 918,900
ARIZONA 872,000
TOTAL 60,128,900
• 28 Million - Same-day car trips to the U.S.
• 1.7 Million - One night car trips to the U.S.
• 48 Million - Total trips to U.S. States bordering Canada
• 8 Million - Total trips to Florida, California, Nevada & Arizona
www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
Top 15 U.S. States - Spending by Canadians (2011)
STATE SPENDING
FLORIDA $3,962,786,100
NEW YORK $2,035,991,400
WASHINGTON $1,537,577,200
CALIFORNIA $1,362,671,900
NEVADA $1,353,498,800
MICHIGAN $911,341,600
ARIZONA $806,945,500
MAINE $567,541,300
MONTANA $371,323,000
MINNESOTA $334,111,400
NORTH DAKOTA $330,811,100
MASSACHUSETTS $303,364,000
PENNSYLVANIA $269,726,100
VERMONT $200,378,000
VIRGINIA $152,026,100
TOTAL $14,500,093,500
• $6.2 Billion - Spending in U.S. States bordering Canada
• $2.5 Billion - Spending on same-day trips to the U.S.
• $7.4 Billion - Spending in Florida, California, Arizona and Nevada
www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
3 Types of Cross Border Shoppers:
• Border Shoppers – Sole or primary purpose of trips is shopping. – Destinations are U.S. border states.– Majority of trips are same-day, but many are overnight stays of 1 or 2 nights.
• Vacation Shoppers– Primary purpose of trip is vacation or tourism, with a secondary objective of shopping.– Shopping primarily takes place in popular tourist destinations such as New York City,
Boston, Chicago, D.C. / Virginia, Nevada, Florida and California.
• Snowbirds– Canadians who spend their winters in southern states .– Shopping primarily takes place in Florida, California and Arizona.
www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
Why do Canadians Shop in the U.S.?
• Price– Combination of strong Canadian dollar, lower U.S. prices and significant sales and discounts in the U.S. make cross border shopping attractive.– Estimates are that prices are 20% -30% less in the U.S. for identical goods.
• Selection– U.S. often has brands, products and retailers that are not available in Canada.– Even if the same brands are available in Canada, selection for that brand is
often greater in the U.S.
• Activity / Experience– Many Canadians view cross border shopping as a fun outing or activity.
www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
Where are Canadians looking for U.S. Shopping Information?
Online vs. Print - Where do Canadians look for information when planning their U.S. shopping trips?
– Online Services / Internet – 34%– Personal Experience – 24%– Hotels / Resorts – 16%– Word of Mouth – 16%– Newspapers – 10%– Magazines – 4%
vs.
www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
Hot Topics & Trends • New Duty Free Limits:
June 1, 2012 – Canadian duty free limits increased Old Limits - $50 for stays over 24 hours and $400 for stays over 48 hours New Limits - $200 for stays over 24 hours and $800 for stays over 48 hours
• More Overnight Trips: June 2012 - Largest number of overnight trips to the U.S. in 40 years Opportunities - Overnight Shopping Packages and Hotel Discount for Canadians Hotels, Restaurants & Attractions can get in on the Cross Border Shopping craze.
www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
What We Do
• One Stop Resource: A one stop information resource for Canadian cross border shoppers.
• Local Information: Provide local shopping, hotel, restaurant, attraction and deal / coupon listings for over 25 popular cross border shopping destinations.
• General Information: Provide general cross border shopping tips and information such as shopping tips, duty free allowances, duty and tax rates, ID requirements, live border wait times, duty & savings calculators and more.
• Coming Soon: Mobile Friendly Website, New Destinations and More.
www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
Our Partners:
Malls Attractions
Retailers DMOs / CVBs
Hotels Tour Operators
Restaurants Duty Free Shops
www.crossbordershopping.ca I 1-866-219-6324 I stephen@crossbordershopping.ca
Contact:
Stephen FineFounder & President
Email: stephen@crossbordershopping.caWebsite: www.crossbordershopping.ca Phone: 1-866-219-6324
www.OutletBound.com Contacts: Randy Marks randy@outletbound.com Stephen Fine stephen@outletbound.com
Announcing the New
The One-Stop Resource for Outlet ShoppersOutlet Center and Retailer Information, Sales, Events, Travel Tips, News and More…
Coming March 2012
www.OutletBound.com Contacts: Randy Marks randy@outletbound.com Stephen Fine stephen@outletbound.com
History:• Originally launched in 1996, OutletBound.com was a pioneer in providing outlet
shopping information to consumers online.
• Outletbound.com still attracts a large audience of domestic and international outlet shoppers, with over 60,000 unique visitors per month.
• Continues to have high Google rankings for many key outlet shopping search terms.
www.OutletBound.com Contacts: Randy Marks randy@outletbound.com Stephen Fine stephen@outletbound.com
Home Page:• Updated Look & Design
• Mobile Optimization: Accessible from any device, anywhere, any time
• Social Media & Content Sharing
• Hotel & Tourism Information
• Outlet Shopping News & Tips
www.OutletBound.com Contacts: Randy Marks randy@outletbound.com Stephen Fine stephen@outletbound.com
Map & Listings Page:• U.S. Outlet Center Information: Largest
regularly updated online directory of U.S. outlet centers.
• Multiple search options: State, distance, retailer, etc…
www.OutletBound.com Contacts: Randy Marks randy@outletbound.com Stephen Fine stephen@outletbound.com
Outlet Center Page:• Detailed Outlet Center Information
• Online Content Management: Outlet centers can log-in to quickly and easily manage their information any time from their online accounts.
www.OutletBound.com Contacts: Randy Marks randy@outletbound.com Stephen Fine stephen@outletbound.com
Retailer Page:• Detailed Outlet Retailer Information
• Store Locations
• Online Content Management: Outlet retailers can log-in to quickly and easily manage their information any time from their online accounts.
www.OutletBound.com Contacts: Randy Marks randy@outletbound.com Stephen Fine stephen@outletbound.com
Outlet Events Page:• Featured Outlet Shopping Events
updated regularly throughout the year
• Outlet Sales & Deals
www.OutletBound.com Contacts: Randy Marks randy@outletbound.com Stephen Fine stephen@outletbound.com
Contacts:
Randy MarksPartnerEmail: randy@outletbound.comPhone: (203) 506-8506
Stephen FinePartnerEmail: stephen@outletbound.comPhone: (416) 473-1179
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